Appendix 1

 

 

 

 

 

 

 

“Building Markham’s Future Together”

 

 

 

Town of Markham

Strategic framework

2006 – 2010

 

 

 

Date: March 4, 2008


 

 

 

Why are we here?

 

  • To ensure Markham continues to be a model and progressive community;

 

How did we get here?

 

  • In December 2006, newly elected Mayor Frank Scarpitti and council, identified the need to establish their 4 year mandate and priority plans for the Town;

 

  • Council and Executive Town staff held several in-house workshops between January 2007 and March 2007 to identify a broad range of strategic areas of focus that would guide the Town;

 

  • Over several months Council and Town Executive identified 6 areas of strategic focus along with action plans;

 

What do we want from the residents of Markham?

 

  • Input / comments / suggestions / into our proposed areas of strategic direction and action plans.

 


Where are we?

 

Strategic Areas of Focus

 

 

Growth Management

 

 

Transportation/Transit

 

 

 

Environment

 

 

 

Municipal Services

 

 

 

Parks, Recreation, Culture and Library Master Plan / Public Safety

 

 

 

Diversity

 

 

 


Growth Management

 

Issue statement:

 

The Town of Markham is a growing municipality, and that growth is projected to continue.  Province of Ontario and Region of York policies and plans identify Markham as an urban growth community.  There is a need to develop consensus around a “Made in Markham” strategy to manage and direct growth; pace of growth; land use; environmental protection and agriculture; intensification;  housing mix; live work balance; employment lands and economic prosperity; transportation; infrastructure; urban boundary; fiscal impact; quality of life; preservation of built heritage and heritage districts; inter-governmental coordination; and implementation issues; all in the context of an effective public consultation program.

 

Action Items:

 

  1. Develop a “Made in Markham Growth Forecast and Land Use Option”, to respond to Provincial growth initiatives.
  2. Based on the preferred Markham option, develop a long term vision and plan for sustainable community growth -  integrating environmental, economic, social, cultural and heritage preservation objectives.
  3. Work with municipal, provincial and federal levels of government to deliver legislative reform, new fiscal tools and direct funding to support delivery of the Markham growth option.
  4. Involve, educate and engage the public and stakeholders.
  5. Coordinate the delivery of hard/soft services to match the pace of growth, including coordination with other agencies and levels of government.
  6. Undertake a fiscal impact analysis of the growth options and develop a financial strategy to implement the preferred option.

 

What can “you” expect from us (target completion dates shown)

 

Growth Management Key Deliverables

“White Paper” on Growth Forecasts and Land Use Options (Q3 2008)

Growth Forecasts Evaluation Study (Q2 2008)

Recommended Growth Strategy for Town of Markham  (Q2 2009)

Agriculture Analysis Study (Q3 2008)

Intensification Analysis Study (Q3 2008)

Highway 7 Strategy (Q3 2008)

Environmental Policy Review (Q3 2008)

Financial Strategies (2008/9 options; 2011 OPA)

Employment Lands Strategy (Q4 2008)

Sustainable Development Standards & Guidelines (Q2 2009)

Communications Program (initiate Q2 2008; to 2011 OPA)

Related Engineering Studies (Transportation & Servicing) (Q4 2009)

Built Form for Intensification Guidelines (Q3 2009)

New Official Plan (2011)


 

GROWTH MANAGEMENT

Action Item:  1. Develop a “Made in Markham Growth Forecast and Land Use Option”, to respond to Provincial growth initiatives.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

Who needs to be involved?

·          Report on Regional Growth forecasts for Markham

·          Determine maximum amount of growth that may be accommodated in current intensification study areas (and any new intensification areas)

·          Complete Environmental Policy Review and Consolidation (to protect “green print”)

·          Develop a range of growth options (e.g. intensification options of 40%, 60%...)

·          Analyze and discuss options with Council and the Public

·          Determine preferred ratio of intensification and any land requirements for outward growth

·          Mayor, Council, senior staff from all commissions, region, outside agencies, public

What are the milestone performance measurements over the next 4 years?

·          Reports and presentations to Council (throughout 2008/2009)

·          “White Paper” on growth options (by Q3 of 2008)

·          Preferred option selected by Q2 2009 to form basis of future Official Plan

·          Effective pubic consultation will be implemented in 2008/09

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Increased Public confidence in Town managing and directing growth

·          “Made in Markham” plan to meet the public’s needs and values.

·          Enhanced Environmental protection and management of growth.

·          Potential for improved infrastructure (both hard and soft)

Identify any potential barriers to success:

·          Public resistance to change

·          Resources/workload and budget approval

·          Resistance to both intensification and outward expansion options

·          Inter-agency coordination

·          Political consensus

·          Multi-level government policies and coordination

What support is needed from Council / Staff in order for success to occur?

·          Leadership

·          Vision

·          Coordination/teamwork

·          Funding

·          Need for effective public consultation and media campaign

Identify any high level budgetary considerations:

·          Approve multi-year budget requests for background studies and resources

Phasing Target

·          Q3 2008 options; Q2 2009 preferred option


 

GROWTH MANAGEMENT

Action Item: 2. Based on the preferred Markham option, develop a long term vision and plan for sustainable community growth - integrating environmental, economic, social, cultural and heritage preservation objectives.

What are the high level planning and tactical activities required in order for this action item to succeed? Who needs to be involved?

·          Pursue the Growth Management Strategy and New Official Plan as a Council Priority

·          Coordinate with Province and Region

·          Integrate with other Town initiatives (e.g. Green Print, Parks & Recreation Masterplan)

 

·          Involves Mayor, Council and senior staff from all Commissions

What are the milestone performance measurements over the next 4 years?

·          Effective public consultation will be implemented

·          Corporate Strategic Plan and Growth Strategy complete by 2009, with supporting implementation plans (e.g. MTPS update, Green Print, Financial Strategies, Parks & Recreation Master Plan)

·          New O.P. available in draft form by end of 2010/ready for adoption 2011.

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Increased Public confidence in Town managing and directing growth

·          Made in Markham plan to meet the public’s needs and values.

·          Enhanced Environmental protection and management of growth.

·          Potential for improved infrastructure (hard and soft)

·          Greater potential for economic development

·          Live-work opportunities

·          Strong assessment base and fiscal balance

Identify any potential barriers to success:

·          Public resistance to change

·          Risk of OMB appeals

·          Negotiating the “Contract” for senior government funding may be difficult

·          Fiscal pressures on the Town

·          Inter-agency, inter-government co-ordination

What support is needed from Council / Staff in order for success to occur?

·          Leadership

·          Vision

·          Coordination/teamwork

·          Funding

Identify any high level budgetary considerations:

·          Approve multi-year Budget requests for background study and resources

·          Long term operating and capital requirements

Phasing Targets

·          Q2 2009 preferred option Q4 2010 draft OP; 2011 OP adoption


 

GROWTH MANAGEMENT

Action Item: 3. Work with municipal, provincial and federal levels of government to deliver legislative reform, new fiscal tools and direct funding to support delivery of Markham growth option.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

Who needs to be involved?

·             Identify levels of service and infrastructure requirements – current OP and future growth

·             Identify levels of government to be requested to contribute by service

·             Overtures need to be lead by the Mayor and Council to negotiate the deal or “contract” with the other government bodies

·             Involve AMO

·             Unified voice from York Region – partnership

·             Unified voice from targeted municipalities in the GTA

·             Mayor, Council, senior staff from all commissions, region, outside agencies

What are the milestone performance measurements over the next 4 years?

·             Funding agreements in place

·             Legislative and fiscal reform

·             Markham Centre TIF

·             Senior government direct infrastructure funding (e.g. transit)

·             Budget allocations – annually and committed long term (beyond terms of governments)

Identify the Benefits to the Town and Residents. (What will they look like?)

·             Linking infrastructure to growth

·             Acceptable and sustainable service levels

·             Funding certainty

·             Tax rate stability

Identify any potential barriers to success:

·             Resistance from senior governments to long term funding agreements

·             Political consensus

·             Developing partnerships

·             Need for effective media campaign

What support is needed from Council / Staff in order for success to occur?

·             Identify needs  – link to growth strategy

·             Council commitment to take on advocacy role and partnerships

·             Teamwork/partnerships/speaking with one voice

Identify any high level budgetary considerations:

·             Support for studies

·             Need for long term financial strategy

Phasing Target

·             Multi-year coordination and partnerships (commenced in 2007 and to be ongoing)

·             Provincial Growth Summit 2 (Sept. 2008)

 


 

GROWTH MANAGEMENT

Action Item:  4. Involve, educate and engage the public and stakeholders.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·             Environics survey of Markham residents Spring/2007

·             “Click with Markham” program Fall 2007

·             Develop a multi-year communication, education and advocacy program

·             Engage stakeholders in evaluating options in 2008/09 – apply interactive tools and creativity

·             Council, staff, media and communications, other levels of government

What are the milestone performance measurements over the next 4 years?

·             Participated in the PIR  “Growth summit” in May 2007, and citizen surveys 2007

·             PIR Growth Summit 2 Q3 2008 (Transit/Infrastructure focus)

·             Seek ongoing opportunities for municipal provincial dialogue and forums

·             Kick off communications program concurrent with background studies in 2008

·             Engage media coverage on Town plans and strategy

Identify the Benefits to the Town and Residents. (What will they look like?)

·             Informed, engaged and empowered public

·             Public input into vision and plan

·             Shared vision and goals reflected in plans

·             Positive Town image

Identify any potential barriers to success:

·             Public resistance to change – reluctance to accept mandated growth or intensification targets

·             Media attention has to be garnered and informed

·             Provincial and other stakeholder engagement

What support is needed from Council / Staff in order for success to occur?

·             Leadership and vision

·             Willingness to listen and reflect public opinion

·             Pro-active communication

·             Focus on big picture and shared vision

Identify any high level budgetary considerations:

·             Funding for communications program

·             Sponsoring events

·             Commitment of Council and staff time – resources

·             Link public consultation with related Town programs (e.g. Green Print, Citizen Surveys)

Phasing Target

·             Initiate multi-year communication program in Q2 2008; completion with OP adoption 2011

 


 

GROWTH MANAGEMENT

Action Item:  5. Coordinate the delivery of hard/soft services to match the pace of growth, including coordination with other agencies and levels of government.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·            Concurrent with growth options analysis, undertake review of: transportation, servicing, recreation, fire, library, parks, etc.

·            complete a Green Print and community sustainability plan

·            undertake development charge background studies, once growth option approved

·            investigate land banking opportunities for future  Town requirements

·            Mayor, Council, senior staff from all  Commissions, Region, outside agencies, public

What are the milestone performance measurements over the next 4 years?

·            MTPS update (by Q4 2009)

·            Master servicing update (by Q4 2009)

·            Financial Strategies (2008/9 options; 2011 OPA)

·            Parks & Rec. Master Plan (2009)

·            Hard & Soft DC By-laws in place (post O.P. adoption 2011)

·            Draft land banking strategy (2009)

·            Infrastructure phasing plan(s), Town Wide and by community, as lands are released for development (post 2011)

Identify the Benefits to the Town and Residents. (What will they look like?)

·            Linking infrastructure to growth

·            Logical and sequential growth

·            Acceptable and sustainable service levels

·            Funding requirements projected

·            Complete communities and neighbourhoods delivered (servicing allocation impact on development avoided)

Identify any potential barriers to success:

·            Complexity of balancing multiple requirements

·            Interagency and department coordination

·            Land owner resistance

·            Political consensus

·            Front-ending financial requirements

·            DC Legislation constraints (e.g. 10 year average level of service)

·            Need to upgrade existing infrastructure (more expensive than new)

·            Potential appeals to OMB

What support is needed from Council / Staff in order for success to occur?

·            Identify all infrastructure needs –  link to growth strategy

·            Leadership

·            Vision

·            Coordination/teamwork

·            Funding

·            Land owner consultation on infrastructure & phasing

Identify any high level budgetary considerations:

·            Approve multi-year budget requests for background studies and resources

·            Future multi-year funding requirements to deliver infrastructure

·            Long term operating and capital requirements

·            Potential debt to accommodate front-end financing

Phasing Target

·            Post 2011 adoption of OP/Secondary Plans


 

GROWTH MANAGEMENT

Action Item:  6. Undertake a fiscal impact analysis of the growth options and develop a financial strategy to implement the preferred option.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

Who needs to be involved?

·             Analyze financial impact of various growth options

·             Input selection of preferred option

·             Develop financial strategy to fund delivery of chosen option

·             Coordinate (lobby) with Province regarding new and revised financial tools

·             Investigate new funding sources (eg. new grants and revenue/tax authority)

·             Mayor, Council, senior staff from all commissions, region, outside agencies

What are the milestone performance measurements over the next 4 years?

·             Financial input into “white paper” on growth options (Q3 2008)

·             Financial input into preferred option (Q2 2009)

·             Preparation of draft financial policies for the new O.P. (Q4 2010)

·             New DC by-laws in place (post O.P. 2011)

·             Markham Centre TIF district identified and feasibility studies complete (2009)

·             Update reserve studies and cash flow analysis including debt financing if required

·             New funding sources authorized by province and feds.

Identify the Benefits to the Town and Residents. (What will they look like?)

·             Sound financial management and planning

·             Multi-year operating and capital forecasts

·             Good assessment mix

·             Optimized funding plan utilizing all funding options 

Identify any potential barriers to success:

·             Resistance from senior governments re “contract” and new funding sources

·             Political consensus

·             Pursue amendments to DC Act (10% non-growth reduction eliminated and previous 10 year average eliminated, etc.)

·             Developing partnerships

·             Need for effective media campaign

What support is needed from Council / Staff in order for success to occur?

·             Leadership

·             Vision

·             Coordination and teamwork

·             Advocacy and partnerships

Identify any high level budgetary considerations:

·             Funding for background studies

·             Commitment of Council and staff time/ resources

Phasing Target

·             Input to 2008 options analysis; input to Q2 2009 preferred option; OP adoption/financial strategy 2011

 


Transportation/Transit

 

Issue Statement:

 

Due to rapid growth the Town and Region and the GTA are experiencing traffic congestion, infiltration, economic loss, environmental degradation, noise pollution and reduced quality of life.  A more efficient/effective and environmentally sustainable transportation infrastructure is required, including alternative modes of transportation in order to protect our neighbourhoods and encourage economic growth. There is a need to articulate a vision, implementation plan, funding strategy and partnership framework.

 

Action Plan:

 

1.                   Work in partnership with the Region and other levels of Government, including Metrolinx, GO Transit, Toronto and various stakeholders to develop a vision, implementation strategy, funding model and service delivery that establishes an integrated GTA transit system and road network. We will also need to address road network improvements; including 400 series highways, local and regional roads.

2.                   Develop Rapid transit options, including but not limited to, Yonge subway extension up to Highway 7,  Viva and/or Go “Centre to Centre” service, high order transit corridors within Markham, improved GO service levels and services along the 407, supported by sufficient local transit service.

3.                   Create policies related to transit oriented development, land use, TDM, live and work balance, higher density, infrastructure, education, HOV lanes, parking, cycling, safe-streets and environmentally friendly transportation nodes and corridors.

 

What can “you” expect from us?

 

Transportation and Transit Key Deliverables

All day and weekend GO service to Markham after summer 2008

Markham Transportation Strategic Plan completed for input into Region & Metrolinx Plan

Improvements to parking & platforms at Unionville, Centennial and Mount Joy GO Stations commencing 2008

Bicycle Network/Pathways and Master Trail Implementation 

Rapid Transit and Subway network to be completed in stages, commencing in 2008

Region of York and Town will spend $1.6 billion and  $250 million respectively on the Roads Capital Program over the next 10 years

Implementation of Town-wide Parking Strategy in 2008

Approval and Implementation of Parking Business Plan and Strategy in 2008

Intersections Improvement Program

Safe Streets Strategic Plan Fall 2008


 

TRANSPORTATION/TRANSIT

Action plan:  1. Work in partnership with the Region and other levels of Government, including Metrolinx, GO Transit, Toronto and various stakeholders to develop a vision, implementation strategy, funding model and service delivery that establishes an integrated GTA transit system and road network.  We will also need to address road network improvements (including employment lands); including 400 series highways, local and regional roads.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·             Development of a “made in Markham” transportation strategy (Markham Transportation Strategic Plan), as input to an integrated Metrolinx, Regional  transit plan and road network

·             Build coalitions of interest on a project specific basis

·             Council, staff, stakeholders and public

What are the milestone performance measurements over the next 4 years?

·             Strategy completed in 1 to 2 years (dependent or resources applied) for input in to Region and Metrolinx plan

·             Begin implementation in Markham and GTA

Identify the Benefits to the Town and Residents. (What will they look like?)

·             Improved service level for residents & businesses

·             Key component of defining, managing and directing growth

·             Ensures Markham’s voice will be heard

Identify any potential barriers to success:

·             Time is of the essence to ensure we are heard (decisions are happening now)

·             Availability of staff and consultants resources

·             Need for long term planning

·             Lack of implementation funding

·             Interagency coordination and partnerships

·             Public resistance to change

·             TTC/Toronto transportation system integration with York Region

·             External agencies timeframes and commitment to approvals (EA process, permits, agreements, land acquisition process, urgency)

·             TIF legislation constraints for funding

·             Conflicting priorities

What support is needed from Council / Staff in order for success to occur?

·             Agreement on direction

·             Consultant support, financial resources, staff resources

·             Mayor and Regional Chair to “champion”

Identify any high level budgetary considerations:

·             2008 capital budget approved for Markham Transportation Strategic Plan

·             Other levels of government have to have similar funding in place to complete similar strategic reviews

Phasing Targets

·             Approval of Metrolinx transportation plan by summer 2008

·             Metrolinx confirmation of subway vs. BRT technology on Yonge Street by Summer 2008

·             Commencement of MSTP by early 2008 and completion by mid 2009

·             Completion of Region’s Master Transportation Plan by end of 2008

·             Extensive Council/Public input into various transportation strategies (Metrolinx, Region, Markham)


 

TRANPORTATION/TRANSIT

Action Plan: 2. Develop Rapid transit options, including but not limited to, Yonge subway extension up to Highway 7,  Viva and/or Go “Centre to Centre” service, improved GO service levels and services along the 407, supported by sufficient local transit service are required.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·             The strategy needs to speak specifically to this item

·             Town needs to participate to ensure Markham’s issues on transit strategy and facility locations are addressed

·             Priorities in transit intensification in Markham

·             Input into various EA’s to be undertaken (ROY, MTO, GO, etc)

·             Communication program

·             Council, staff,  Metrolinx, TTC, Region, 407,GO & MTO (special relation with each stakeholder on a project specific basis)

What are the milestone performance measurements over the next 4 years?

·             Yonge & Highway 7 Rapid Transit

·             Resolution of BRT versus subway (south of Hwy. 7) options for the Yonge Street Corridor

·             Funding commitment to Yonge St. subway in place

·             Transit Implementation Plan on Hwy. 7 Corridor

·             407 Transitway implementation and station locations

·             All day GO service on Unionville line – effective 09/10

Identify the Benefits to the Town and Residents. (What will they look like?)

·             Better quality of life

·             Improved modal split

·             More efficient use of available funding (e.g. spending dollars once)

·             More efficient movement of goods & people

·             Reduced emissions and Improved air quality

·             Ability to accommodate high density (Growth Plan) targets

Identify any potential barriers to success:

·             The Town is not the Transit provider

·             Funding

·             Implementation timing – transit concurrent with development

·             For significant gains in ridership, transit must have a competitive advantage over the car

·             Acceptance of transit supportive development

What support is needed from Council / Staff in order for success to occur?

·             Decisions on intensification & density

·             Need for inter-agency cooperation

Identify any high level budgetary considerations:

·             Multi-billion dollar funding commitment is required from various levels of government

Phasing Targets

·             Metrolinx evaluation of AFP for Yonge subway and other high order transit initiatives by Summer 2008

·             Implementation of Mayor’s Task Force for Yonge Subway in early 2008

·             Commencement of preliminary design and Environmental Assessment of Yonge Subway in early/mid 2008

·             Design of Hwy 7 BRT line and commencement of construction of Yonge to Kennedy route starting late 2008/Spring 2009

·             Ministry of Transportation Environmental Assessment for 407 transitway underway

·             GO Transit station/parking upgrades for Unionville/Markham in 2008/2009

·             Cornell transit station acquisition and design in 2008

 


 

TRANSPORTATION/TRANSIT

Action Plan: 3. Policies related to transit oriented development land use, TDM, live/work balance, education, HOV lanes, parking, bicycle network, safe streets and environmentally friendly transportation modes need to be developed to reduce Single Occupant Vehicle (SOV).  Policy must address live/work balance, higher density, infrastructure, transit nodes and corridors.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·            Coordination with Town and Regional Growth Strategies

·            Strategic alliances with Toronto, the Region and other partners (i.e. Metrolinx, GO Transit, Toronto)

·            Engage and educate Markham residents/businesses

·            “contract” with senior levels of government re: service levels and funding

What are the milestone performance measurements over the next 4 years?

·            Official Plan policies and programs – updated and adopted

·            Public education program underway

·            HOV lanes on regional roads

·            Parking strategy

·            Cycling, Pathways and Multi-use trail Master Plan completed by early 2008

·            Safe streets in place

·            Development approvals proceeding in nodes and corridors

Identify the Benefits to the Town and Residents. (What will they look like?)

·            Shared vision

·            Transportation policy framework in place for next decade

·            Contributes to the sustainable plan for future of Markham

Identify any potential barriers to success:

·            Need for infrastructure capacity to support intensification

·            Coordination of policy initiatives with other levels of government and timelines

·            Political/public acceptance of a transit versus car culture

·            Staff resources

·            Funding

What support is needed from Council / Staff in order for success to occur?

·            Leadership and vision

·            Leveraging partnerships

·            Continuous attention and review

·            Advocacy and engaging the media to garner support

Identify any high level budgetary considerations:

·            On-going funding for staff and consultants

Phasing Targets

·            MSTP policy papers on TDM, parking, cycling by Fall 2008

·            Continue to implement TDM Town wide and corporately

·            Implement annual cycling capital program

·            Complete Parking Business Plan by mid 2008

·            Update policies in Growth Management Strategy 2008/2009

·            Review mandate of Safe Streets by Fall 2008

 


Environment

 

Issue Statement:

 

Globally, human activity is significantly impacting and altering the natural environment, affecting our air, land, water and habitat and therefore impacting Markham’s quality of life. There is an urgent need for a coordinated and comprehensive strategy to enable us to continue to be a leader in environmental sustainability, and to continue to advance innovation in our built and natural environments.

 

Action Plan:

 

  1. Create a “Green Print” strategy for Markham that protects our environment and includes:

a.       Policies for protection of our air, land, water, vegetation/habitat, wildlife and all living species;

b.      A comprehensive, multi-year, multi-lingual education and communication strategy for staff and the public that involves the community and creates awareness of the Green Print;

c.       Work with all levels of government to endorse and support the sustainability program, and;

d.      Develop a comprehensive Climate Action Plan.

 

  1. Adopt a “Green Building Standards” and “Green Community Standards”:
  2. Develop and implement a community-side zero waste strategy
  3. Prepare an enhanced Town-wide Beautification Policy.
  4. Develop alternative ideas and strategies that encourage maintaining a healthier community including local food production and security, bike paths and trails
  5. Establish the Town’s ecological footprint as a baseline and as a tool to help the community understand how to reduce its ecological footprint.
  6. Develop a financial funding strategy and modeling tool to support these initiatives.

 

What can “you” expect from us

 

Environment Key Deliverables

Sustainability Office established

Community Sustainability Plan that determines the Towns ecological footprint and initiatives helping to reduce it

Town of Markham a Carbon Neutral municipality (Net Zero Emissions)

Annual Report Card on Sustainability initiatives

Green Building Standards/Green Community Standards

Markham Green Print

Tree Planting Initiative

Town-wide Beautification Policy

Bicycle Network Implementation 

Watercourse Erosion Restoration Plan implemented

Increase diversion rate from 70% to 75% by 2009 (Zero waste by X)

Develop an Climate Action Plan focused on renewable energy, including investing in and implementing renewable energy initiatives in the private and public sector

 

Communication Strategy for the Green Print

Financial Funding Strategy and Model

 


 

ENVIRONMENT

Action Plan: 1. Create a “Green Print” strategy for Markham that protects our environment. 

What are the high level planning and tactical activities required in order for this action item to succeed?

 

Who needs to be involved?

·          In keeping with the UN definition of sustainability (“meeting the needs of today without compromising the needs of future generations”) determine what Markham as a community can do to achieve sustainability.

·          Develop a work plan for the Green Print including legislative change (at the municipal level), community education, consistent Town policies and procedures.

·          Cross commission team(s) will be involved, in order to ensure that the strategy is comprehensive, under the leadership of an over-arching “Office”. 

·          Investigate appropriate international standards e.g. UN Agenda 21.

·          Explore partnerships with other agencies, including business, other levels of government, schools, NGO’s, community, civic and faith organizations

What are the milestone performance measurements over the next 4 years?

·          Establish the over-arching Office who will pull together (integrate) all of the resources and oversee initiatives in various commissions. 

·          Build on the existing Environmental Management Plan, with review by cross-commission teams, to develop and implement a comprehensive plan.

·          Establish the Town’s ecological footprint.

·          Gauge community level of satisfaction and buy-in.

·          Develop measurable quality of life indicators and set targets (e.g. % of tree coverage, % greenhouse gas reductions, % waste diversion, modal split)

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Improved quality of life, healthier environment, measurable progression towards goals (i.e. measure co2 emission reductions and other quality of life indicators i.e. FCM’s indicators).

Identify any potential barriers to success:

·          Financial implications (funding).  Cultural resistance to change (within and outside our organization).  Jurisdictional constraints i.e. waste disposal is Regional responsibility; no authority to set higher environmental building standards.

What support is needed from Council / Staff in order for success to occur?

·          “Can Do attitude”/solutions oriented commitment.   Commitment to innovation.  Appropriate governance structure.  Funding.  Human Resources.

Identify any high level budgetary considerations:

 

·          Impact on many existing programs and budgets.  Any additional/redirected funding required would have to be evaluated in the context of any enhanced service levels.

·          Also opportunity for funding thorough Environmental Sustainability Fund, other levels of government and funding agencies.

Phasing Target

·          Three phase approach:

·          Civic engagement commence in Q2 2008 with completion Q4 2008

·          Web-based community forum commence in Q2 2008 with completion Q4 2008

·          documentation commence in Q3 2008 with completion Q4 2008

 

ENVIRONMENT

Action Plan:  1. a) Embedded within Markham’s “Green Print” include policies for the protection of our air, land, water, vegetation/habitat and all living species.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

 

 

Who needs to be involved?

·             The “Green Print” would encompass the following elements: a strategic environmental plan and “green print” for Markham, including policies for natural heritage protection; civic engagement, including an education and communication strategy; a funding strategy and economic considerations; green policies and processes related to natural heritage, climate change, buildings, waste management and energy, and; strategies and initiatives for maintaining a healthy, vibrant and sustainable community.  In addition, the Green Print would be long term, comprehensive, community-driven and action oriented.

·             Understand ecological footprint for Town of Markham now (baseline) and for the future, including how water and energy, waste, greenhouse gas emissions, etc. can be reduced.

·             Develop quality of life indicators determined, including baseline and monitoring.

·             Sustainability staff lead/project manager and all commissions engaged as a staff team

What are the milestone performance measurements over the next 4 years?

·             The Green Print completed and underway

·             Environmental Policy Review completed and integrated into the Green Print

·             Celebrate our Environment calendar prepared which includes implementation initiatives

·             PCP milestones underway including a Local Action Plan for reducing greenhouse gases

Identify the Benefits to the Town and Residents. (What will they look like?)

·             Benefits will include improved communication of green initiatives, a state of the environment annual report, maps, brochures, events, programs

 

Identify any potential barriers to success:

·             Require a coordinating lead staff or overarching sustainability office

 

What support is needed from Council / Staff in order for success to occur?

·             Dedicated staff lead and team

·             Council and senior leadership buy-in and promotion

 

Identify any high level budgetary considerations:

·             Will need resources for Green Print implementation, coordination, communication over the Council term. Can be phased depending on the cost of the recommendations.

Phasing Target

·             Commence in Q2 2008 completion Q4 2008


 

ENVIRONMENT

Action Plan:  1. b) Develop a multi-year, multi-lingual education and communications strategy for staff and the public that involves the community and creates awareness of the Green Print including living with wildlife as part of the community and conservation initiative with a focus on children.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          The Green Print will consider all the elements of sustainability through the lens of civic engagement and intergovernmental relations and will make recommendations around the best initiatives, plans and strategies to become a more sustainable community including newsletters, intranet messaging, use of danboards and e-news

·          The Green Print will recommend strategies, initiatives for implementation

·          Community consultation to be undertaken.

·          Other regulatory agencies and other levels of government to be engaged.

·          Corporate Communications and the new Green Print Office to coordinate.

·          Staff has to be the experts and innovators in their fields.

·          Council to demonstrate vision, commitment, leadership and understanding.

·          Develop an “envirokidzone” section on the Town web page

·          Develop programs/message to deliver to schools, camps

·          Establish a youth-directed green committee that makes recommendations around CSP implementation and other green initiatives and develops a kidzone newsletter to communicate these activities

·          Develop children’s sustainability festivals, marketplaces, movie screenings

·          Work in cooperation with the school boards and other local schools to establish partnerships, school gardens, outdoor classrooms, schoolyard naturalization, eco-schools, etc. to facilitate education, engagement and mobilization of children

What are the milestone performance measurements over the next 4 years?

·          Increased community awareness (measured). 

·          Measure participation of the community.

·          Measure consumption in the community (i.e. water, energy, recycling).

·          # of communication products

·          # of hits on the kidzone web site

·          # of initiatives targeted to kids

·          # of programs/initiatives implemented by the youth subcommittee

·          # of events, such as movie screenings, festivals, etc. targeted at children

·          # of school gardens created

·          # of outdoor classrooms, schoolyard restorations

·          # of eco-schools established or underway

·          # of communication products

·          # of initiatives profiled through communication strategy

·          # of hits on intranet messaging

·          # of staff applying for $ under the MESF

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Community will feel empowered, increased pride in community, increased community participation, sense of ownership, greater feeling of resilience, economic benefit from cost savings.

·          Increased awareness and understanding of sustainability issues among youth and what is important to youth

·          Engagement of stakeholders/partners who may not otherwise be involved in sustainability/youth initiatives

·          Greater youth/child participation in initiatives, activities, web-based social marketing

·          Staff will have a greater understanding of the initiatives underway and will be able to communicate these initiatives to other staff and the community

Identify any potential barriers to success:

·          Competing priorities

·          Delivering the “right” message the right way

·          Cultural differences on environmental issues (e.g. immigration from agrarian communities to urban/suburban communities)

·          Satellite locations are not as easily engaged

·          External/temporary/part time staff are not as easily engaged or may not have access to some of the tools for communication

·          Will rely on communication cascade to a large extent for this staff community

What support is needed from Council / Staff in order for success to occur?

·          Staff lead/team

·          Council/senior leadership buy-in

·          “Can Do attitude”/solutions oriented commitment.   Commitment to innovation.  Appropriate governance structure.  Funding.  Human Resources.

·          Staff lead and team

·          Council/senior leadership buy-in

Identify any high level budgetary considerations:

·          Resources for web development, communication strategy and products tailored to children and youth, engagement activities such as festivals, marketplaces

·          In addition to consolidating existing dollars being spent in this area, additional dollars will be required to consult and communicate on a comprehensive strategy. 

·          Staff resources to support communication initiatives, products, ongoing innovation

Phasing Target

·          Commence in Q2 2008 completion Q4 2008

 

 


 

ENVIRONMENT

Action Plan:  1. c). Work with all levels of government to endorse and support our Green Print for Markham.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          Civic engagement

·          A coordinated approach to sustainability

·          Intergovernmental collaboration

What are the milestone performance measurements over the next 4 years?

·          # of meetings with other levels of government, stakeholders, partners

·          # of new or enhanced initiatives/plans/partnerships

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Greater coordination around sustainability agenda

·          Greater intergovernmental collaboration and coordination

 

Identify any potential barriers to success:

·          Competing priorities among stakeholders

·          Limited resources from stakeholders, other levels of government

What support is needed from Council / Staff in order for success to occur?

·          Staff lead and team to participate in engagement efforts

·          Advocacy from Council and senior leaders

·          Council engagement of other levels of government

·          Civic engagement and partnership development

 

Identify any high level budgetary considerations:

·          Resources needed for implementation, could be phased over Council term but may include dollars for acquisition of land, restoration or enhancement activities

 

Phasing Target

·          On going

 

 

 


 

ENVIRONMENT

Action Plan: 1. d) Develop a comprehensive Climate Action Plan to address energy usage in Markham starting with baseline data, building on programs such as MECO, MDEI and MEC, investing in renewable energy options and monitoring success.  The plan needs to include conservation initiatives, alternatives to energy sources and educating campaigns for public and staff.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·             Continue to build on successful initiatives already executed, currently underway or now under consideration

·             Work towards enhancing MECO brand and marketing and promoting successes to Council, Staff at all levels and the public

·             Focus on renewable energy investment (solar, geothermal, wind, etc.) including baseline information for the Town (MEC, MDEI) and plans for the future

·             Continue to work with PowerStream to roll out Conservation Demand Management (CDM) Programs in line with Ministry of Energy’s Directives and the Ontario Power Authority’s CDM strategy

·             Continue work on Partners for Climate Protection Program (PCP) to develop GHG inventory and create a Local Action Plan for reducing GHGs

·             Develop an Energy Conservation Plan (Bill 21, Energy Conservation Leadership Act, 2006 – regulations pending)

·             Energy plan integrated into the Community Sustainability Plan

What are the milestone performance measurements over the next 4 years?

·             Policies to enable alternative energy investment for residents and businesses in Markham

·             Energy generation by municipality

·             Energy from renewable sources

·             Local power production

·             # of energy conservation projects implemented

·             # of kWh of electricity saved and $ saved in hydro costs

·             # of m3 of gas saved and $ saved in gas costs

·             # of m3 of water saved and $ saved in water costs

·             # of GHG emissions reduced (part of PCP program – GHG reduction target being established along with a Local Action Plan)

·             # of alternative or renewal energy projects implemented

·             # of education/awareness raising events held for Town Staff

·             # of education/awareness raising events held for the Public

Identify the Benefits to the Town and Residents. (What will they look like?)

·             Energy is a significant cost driver for municipalities - having an energy strategy in place and dedicated resources tasked with implementing energy improvements, provides an important tool to manage energy expenditures which translates into more dollars available to provide other services

·             Reducing energy consumption and costs results in GHG or carbon reductions and leads to air quality improvements

·             Leadership in energy conservation positions the Town as a municipal champion and provides residents with a sense of pride for living in a ‘green’ community

·             Providing education and awareness to residents will also assist them with reducing their energy consumption and saving money on their utility costs

Identify any potential barriers to success:

·             Limited human resources - the staff time involved from the start of evaluating a conservation measure to implementing a project/program then measuring and verifying the savings is very long – more resources and enhanced coordination across department/Commissions would improve this situation

What support is needed from Council / Staff in order for success to occur?

·             Clear direction on priorities to focus on within energy portfolio

·             Clear direction on where responsibility lays for certain initiatives – i.e., exploring alternative energy sources, developing a Town Policy for Green Building Standards – should these be MECO, Environmental Leadership, Asset Management and/or collaborative efforts

Identify any high level budgetary considerations:

·             investment in technologies and measures

·             $ available for energy conservation initiatives are there at federal, provincial and the utility level but time and resources required to research and apply for these are constrained

Phasing Target

·             Commence in 2008 completion in Q4 2009

 


 


ENVIRONMENT

Action Plan: 2. Adopt “Green Building Standard” and “Green Community Standards” for Markham on private and public land. The standards could incorporate existing programs such as LEED and Energy Star as well as other sustainable practices, including but not limited to storm and waste water management, waste management, water and energy conservation, net zero emissions and bird-friendly buildings. 

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·               Stakeholder consultation – we need to have voluntary compliance (i.e. Developers, Engineers, Architects, and Landscape Architects etc.).

·               Evaluate existing standards against sustainable criteria

·               Technical analysis of our design standard to enable us to incorporate sustainable criteria into our design standards

·               Potential incentives encourage compliance.

·               Lobby Provincial and Federal government for additional regulations.

·               Review objective code for engineers and other design standards.

What are the milestone performance measurements over the next 4 years?

·               Adoption of objective codes for sustainability.

·               See buildings take on a more sustainable character.

Identify the Benefits to the Town and Residents. (What will they look like?)

·               Achieving goal of sustainability and community pride.

·               Innovation

·               Recognized as a leader

·               Economic Development

Identify any potential barriers to success:

·               Voluntary compliance.

·               Cost associated with the initiatives.

·               Ability of the municipality to comply for our own buildings and practices (i.e. SWM)

·               Resources and man power to get things done.

What support is needed from Council / Staff in order for success to occur?

·               Commitment

·               Common agreed to concept

·               Council to adopt sustainability as a goal and agree to pay for it.

Identify any high level budgetary considerations:

·               Depends on how far we go, new code or how we deliver services (i.e. storm water management, permeable pavement etc.).

·               Innovative acceptance, adopt and require that all have a different price tag to deliver.

Phasing Target

·               Green Building Standards - interim Q2 2008 completion Q1 2009

·               Green Community Standards – Commencing Q1 2009, completion Q4 2009


 

ENVIRONMENT

Action Plan:  3. Develop and implement a community-wide zero waste strategy.  Explore the expansion of Markham’s “Mission Green” program to residential, multi-residential and non-residential buildings.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          Mission Green initiatives integrated with the CSP

·          Develop a work plan for the Green Print including legislative change (Municipal Act and Region of York Act implications), business community education, consistent Town policies and procedures.

·          Cross commission team(s) will be involved, in order to ensure that the strategy is comprehensive

·          Explore partnerships with other departments (Waste Management, Planning, Strategic Services, Economic Development, Finance, Purchasing, Legal, Human Resources), businesses (Markham Board of Trade), other levels of government (York Region)

·          Plans to include waste management options at all Town facilities

·          Year over year targets to achieve zero waste

What are the milestone performance measurements over the next 4 years?

Milestones

·          Annual and year over year targets to achieve zero waste

·          Jurisdiction and liability issues resolved

·          Budgetary issues resolved

·          Billing systems and procedures established

·          Operational procedures established

·          Mechanisms to measure and track performance measures established

·          Staffing increased appropriately to support program

Performance Measures

·          Number of businesses recycling

·          Number of tonnes recycled and or composted

·          Number of tonnes disposed

·          Diversion targets

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Leadership

·          Improved Environmental Stewardship

·          Increased recycling and composting and reducing overall dependence on landfill

·          Residents will have greater waste diversion opportunities while away from home

Identify any potential barriers to success:

·          Legal challenge from private waste collection companies and private industry associations such as Ontario Waste Management Association (OWMA) and Solid Waste Association of North America (SWANA)

·          Region of York may not accept recyclable or compostable material from private sources – alternative recycling and composting processing facilities may have to be sourced

·          Significant increases to collection and education costs, and potentially, recycling and organics processing costs

·          Jurisdiction issues under Municipal Act

·          Expanded recycling services- polystyrene, plastic film

·          Business community resistance to increased waste management costs

What support is needed from Council / Staff in order for success to occur?

·          Council – clear direction

·          Legal - Legal opinions on jurisdictional and liability issues

·          Purchasing  - Changes to Purchasing  - Green Procurement Policy

·          Finance - Tax incentives, service pricing structures, and billing systems and procedures development

·          Economic Development – liaise with business community i.e. Markham Board of Trade

·          Waste Management – operations coordination, development review, Award program to recognized “Zero Waste” businesses

·          Human Resources – provision of additional FTEs to support program

·          Strategic Services - Explore partnership opportunities

·          Planning – support of development agreement related issues

Identify any high level budgetary considerations:

·          Significant collection cost increase of operating budget if Markham assumes collection operations

·          Program delivery pricing structure required

·          Potential tax incentives required

Phasing Target

·          Underway in 2008 – completion Q42008

 


 

ENVIRONMENT (See Also # 1. f)

Action Plan:  4. Prepare an enhanced Town-wide Beautification Policy.  A long term policy to provide clear direction on recycling efforts, use of pesticides, beautification, litter program, tree by-law, organic waste, etc.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          The Green Print will consider all the elements of sustainability through the lens of civic engagement and intergovernmental relations and will make recommendations around the best initiatives, plans and strategies to become a more sustainable community. These may include any or all of the initiatives under the emerging action item.

·          Policy to enable three stream waste management infrastructure in all residential and non-residential buildings

What are the milestone performance measurements over the next 4 years?

·          Market development and growth for waste

·          # of Education campaigns, tools, initiatives

·          # of trees protected

·          policy underway, approved, implemented

Identify the Benefits to the Town and Residents. (What will they look like?)

·          More sustainable community, government

·          Greater accountability

 

Identify any potential barriers to success:

·          Market development

·          Community uptake

·          Competing priorities

What support is needed from Council / Staff in order for success to occur?

·          Advocacy from Council and senior leaders

·          Council engagement of other levels of government

·          Civic engagement and partnership development

Identify any high level budgetary considerations:

·          Resources required for implementation, for example, by-law enforcement, litter clean up, education efforts in the community

Phasing Target

·          Initiative underway completion date Q4 2008

 


 

ENVIRONMENT

Action Plan:  5. Develop alternative ideas and strategies that encourage maintaining a healthier community including local food promotion and security, bike paths and trail system, energy conservation.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          The Green Print will consider all the elements of sustainability through the lens of civic engagement and intergovernmental relations and will make recommendations around the best initiatives, plans and strategies to become a more sustainable community which may include promoting bike paths and trail systems, establishing farmers markets and community festivals at the civic centre and other Town facilities as an approach to maintaining a healthier community

·          Develop local food promotion and food security initiatives including community gardens, farmers markets, organic food promotion and other methods of economic development mutually beneficial to the Town and the agricultural community

What are the milestone performance measurements over the next 4 years?

·          # of new community gardens

·          at least one community garden per ward by 2009

·          at least two new farmers markets, with one focused particularly on organics, by 2008

·          at least one new economic development initiative focused on benefiting and promoting the agricultural community in each 2008/09/10

·          # of new alternative activities/ideas/initiatives implemented

·          # of participants

·          miles of pathways/trails

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Increased opportunities to participate in and learn about sustainability initiatives in the town and to develop alternative ideas and strategies

·          Economic development benefits and opportunities for agricultural community, partners and stakeholders

Identify any potential barriers to success:

·          Competing priorities

 

What support is needed from Council / Staff in order for success to occur?

·          Staff lead/team

·          Council/senior leadership buy-in

 

Identify any high level budgetary considerations:

·          Resources for implementing alternative ideas and strategies

 

Phasing Target

·          Initiative underway completion Q4 2008

 


 

ENVIRONMENT

Action Plan:  6. Understand the Towns Ecological Footprint.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

Who needs to be involved?

·             Ecological footprint analysis compares human demand on nature with the biosphere's ability to regenerate resources and provide services.

·             Understand and establish the ecological footprint for Town of Markham now (baseline) and for the future, including how water and energy, waste, greenhouse gas emissions, etc. can be reduced.

 

·             Council and the Green Print Team

 

What are the milestone performance measurements over the next 4 years?

·          Life Cycle Assessment (LCA) to accurately determine the current ecological footprint

·          Identification of hot-spots in terms of resource consumption and associated impacts

·          Optimisation of conservation and resource efficiency

·          Identification of solutions to neutralise the resource consumption that cannot be eliminated by conservation measures

·             Development of action plans to reduce ecological footprint of corporation and community

 

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Ecological footprinting is now widely used around the globe as an indicator of environmental sustainability. It can be used to measure and manage the use of resources throughout the economy. It can be used to explore the sustainability of individual lifestyles, goods and services, organizations, industry sectors, neighborhoods, cities, regions and nations

 

Identify any potential barriers to success:

·             Require a coordinating lead staff

 

 

What support is needed from Council / Staff in order for success to occur?

·             Dedicated staff lead and team

·             Council and senior leadership buy-in and promotion

 

 

Identify any high level budgetary considerations:

·             Will need resources to establish the ecological footprint and how it can be included in the Green Print process for implementation, coordination, communication over the Council term. Can be phased depending on the cost of the recommendations.

 

Phasing Target

·             Q3 2008

 

 

 


 



ENVIRONMENT

Action Plan:  7. Develop a funding strategy/modeling tool to support these initiatives.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·            Develop partnerships with other levels of government, agencies

·            Funding from Gas Tax

·            Begin using triple-bottom-line (TBL) accounting as the financial model for the municipality.  Currently, municipal financial accounting focuses on the fiscal bottom line; triple-bottom-line accounting would take into consideration the economic, social and environmental aspects of an initiative or program.

·            Retain staff lead dedicated to researching, sourcing and applying for funding opportunities on behalf of the Town.

What are the milestone performance measurements over the next 4 years?

·            # of dollars secured

·            # of programs sourced

·            # of applications submitted

·            # of partnerships established

·            staff hired

·            Implementation of TBL accounting as a financial framework

·            Consideration of budget process through the TBL lens

·            Consideration of all initiatives at the Town through the TBL lens

Identify the Benefits to the Town and Residents. (What will they look like?)

·            A funding strategy would provide some flexibility in the budget process, particularly around implementation of Green Print recommendations.  If matching or alternate funding strategies were available, tax implications could be reduced.

·            Benefits of TBL accounting include investment in areas that, if not corrected, will cost significantly more in the future should they fail.  For example, the Town may consider how it manages its aging infrastructure; although it is extremely costly to maintain or correct older infrastructure, with the potential impacts of extreme weather events, drought and flooding, associated with climate change, the cost of leaving the infrastructure in its aged state could be many times more should property, roads or other infrastructure be damaged.

Identify any potential barriers to success:

·            Lack of dedicated staff make sourcing funding difficult

·            One-time funding programs make sustainable implementation and funding a challenge

·            Reluctance to adopt new methodology for financial framework

What support is needed from Council / Staff in order for success to occur?

·            Strategic advocacy to establish support from other levels of government

·            Coordination among Council and staff around initiatives would help spread the available funding around equitably.

·            Desire for change with the understanding that sustainability is the desired goal for the organization

Identify any high level budgetary considerations:

·            May need matching dollars for funding programs

·            May need seed dollars

·            Hiring research staff will require resources (in 2008 budget submission)

·            Potential costs for financial management tools, training and ongoing education around TBL model

Phasing Target

·            Commenced in 2008 completion Q4 2008

 


Municipal Services

 

Issue Statement:

 

Markham residents demand quality services that are cost-effective, consistent, and responsive.  Optimizing service delivery requires setting priorities and making choices.  There is currently no systematic method for reviewing and evaluating competing demands on municipal resources and ensuring the most effective and economical priorities are set.

 

Action Plans:

 

  1. Complete the service specific improvements outlined in 2007, with reports to Council in 2008

  1. Review “A Guide to Service Delivery Review for Municipal Managers” to determine how it can be used to develop a service review evaluation process for Markham – timeline Q3 2008

 

  1. Develop an evaluation process so that any specific municipal service can be systematically reviewed to determine the most appropriate way to provide it.  The process will focus on setting priorities – making choices – and, where possible, reducing the cost of delivery while maintaining or improving services and service levels.  The process will cover topics such as selection approach for review, accountability, elements of review, reporting and communication – timeline Q1 2009

 

What can “you” expect from us?

 

Key Deliverables

Complete service specific improvements by:

  1. Improving turf maintenance for sportsfields
  2. Increasing satisfaction for winter snow clearing
  3. Improving recycling for sportsfield areas
  4. Completing and learning from pilot programs for clear bags for waste and blue box lids

Develop a corporate process / framework for selecting and review how services are delivered

 

 


 

MUNICIPAL SERVICES

Action Plan: 1. Complete the service specific improvements outlined in 2007, with reports to Council in 2008

What are the high level planning and tactical activities required in order for this action item to succeed?

 

Who needs to be involved?

·          Establish working group to review Winter Maintenance Standards and report to Council on recommendations

·          Complete pilots and report to Council in areas of by-law and property Standard enforcement, littering, garbage collection, and parks standards

·          Will involve Operations, Waste Management, By-laws and Property Standards, and Council

What are the milestone performance measurements over the next 4 years?

 

·          2008

o        Report back to Council on all pilots undertaken in 2007

o        Conclude completed service specific improvements

Identify the Benefits to the Town and Residents. (What will they look like?)

 

·          Improvement in specific service areas that have been identified to be important by Council members

·          Better information on service standards, efforts, and costs to allow for more informed decisions on service levels and their implications

·          Strengthen awareness and understanding and increase transparency in delivering the services identified to the residents

·          Clarify the linkage between service levels and meeting the needs of the residents

·          Value for tax dollar

 

Identify any potential barriers to success:

 

·          lack of adequate resources to implement the improvements (staff, equipment, time, and dollars)

·          lack of support on the recommended changes needed to achieve improvement

·          competing priorities within a service area

·          lack of consensus on standards

What support is needed from Council / Staff in order for success to occur?

 

·          Decisions on levels of services

·          Adherence to standards

·          Communicate results to residents

Identify any high level budgetary considerations:

 

·          Potential for substantial budget increases in the range of $3 to $4M (i.e.  driveway windrow snow clearing alone is +$2M)

Phasing Target

·          Completed by end of 2008


 

MUNICIPAL SERVICES

Action Plan:  2 Review “A Guide to Service Delivery Review for Municipal Managers” to determine how it can be used to develop a service review evaluation process for Markham

 

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          Review document with a view to making our municipal services more responsive to evolving client needs

·          Review the process and procedures outlines for alignment to Corporate strategy and culture

·          Will involve members of Municipal Services Working Group

·          Additional team members might be needed

What are the milestone performance measurements over the next 4 years?

·          Action to be started immediately and completed by Q3 2008.

·          This review will be the basis for Action Plan Item 3.

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Reduce the amount of trial and error, time, and resources by using a the document developed by the Province of Ontario

·          Reduce the need for external consultants

·          Process developed internally is more likely to be successful and relevant

Identify any potential barriers to success:

·          Document does not align easily with Markham’s corporate strategy or culture

·          Resistance to change

·          Competing priorities

·          Team members does not have the skills and/or time to complete review

What support is needed from Council / Staff in order for success to occur?

·          Working Group commitment to undertake the assignment

·          Competing priorities addressed

Identify any high level budgetary considerations:

·          None anticipated

 

 

Phasing Target

·          Complete by Q3 2008

 


 



MUNICIPAL SERVICES

Action Plan:  3. Develop an evaluation process so that any specific municipal service can be systematically reviewed to determine the most appropriate way to provide it.  The process will focus on setting priorities – making choices – and, where possible, reducing the cost of delivery while maintaining or improving services and service levels. 

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          Complete review from Action Item 2.

·          Develop the new process and create the documentation and guidelines to reflect Corporate approach to Service Delivery

·          The document could cover topics such as selection approach for review, accountability, elements of review, reporting and communication

·          Project Team will consist of Working Group with other areas brought in for expertise in specific sections

·          Workshops will be held with Council to gain input and support

What are the milestone performance measurements over the next 4 years?

·          Begin the Action Item in Q2 2008

·          Workshops with Council to provide overview of document in Q4 2008

·          Final document delivered to Council for approval in Q1 2009

Identify the Benefits to the Town and Residents. (What will they look like?)

·          A systematic approach that will reassure our residents and Council that key services are reviewed for efficiency, effectiveness, responsiveness, sustainability, and quality

·          Increase consistency in service delivery, encourage innovative practices, and clarify roles and responsibilities

·          Support organization’s pursuit of PEP Level III certification with the National Quality Institute

·          Provide a consistent service review process that could support the work of the new Auditor General.

Identify any potential barriers to success:

·          Lack of consensus on approach and process

·          Culture change might not be successful

·          Resistance to change

·          Analysis paralysis

What support is needed from Council / Staff in order for success to occur?

·          Leadership support from Council and senior management to embed the corporate process at all levels

·          Use the new process to support and/or drive decision-making

 

Identify any high level budgetary considerations:

·          None anticipated but funds for printing or materials might be needed

 

Phasing Target

·          Began Action Item in 2008 and Council Approval of document in Q1 2009

 


Parks, Recreation, Culture and Library Maser Plan / Public Safety

 

Issue Statement:

 

·             Enriching community life and providing for “livable” communities with a focus on health and wellness and lifelong learning occurs through the timely provision of parks, recreation, culture and libraries programs and services for all ages in our community.

As such, there is a need to update our Master Plan that creates short, medium and long term priorities for the provision of parks, recreation, culture and library services, for the residents of the Town of Markham.

 

·             There is a need to ensure a coordinated approach among service providers, that ensure that community safety is embedded as a priority in all programs, policies and facility development.

 

Action Plans:

 

1.                  Update the Master Plan for our parks, recreation, library and cultural services based on a sustainable financial model.

2.                  Review and analyze the demand for indoor and outdoor recreation, library and cultural programs across the Town.

3.                  Ensure our green spaces fit the needs of the local neighbourhoods.

4.                  Develop a communication strategy that gets the community involved.

5.                  Develop a strategy that meets the cultural needs of our increasing diverse community.

6.                  Develop a community safety plan.

 

What can “you” expect from us

 

Parks, Recreation, Culture & Library Master Plan/Public Safety Key Deliverables

New P.R.C.L.M.P. completed (Q4-2009)

Demand analysis plan component for recreation, library & culture programs completed (Q4-2008)

Inventory and gap analysis for greenspaces completed as part of the plan (Q1-2009)

Communication strategy for the master plan developed

(Q1-2009)

Cultural change impacts and analysis completed in the plan

(Q2-2009)

Community safety plan developed (Q3-2010)


 


PARKS, RECREATION (sports, health & wellness), CULTURE & LIBRARY MASTER PLAN,

PUBLIC SAFETY AND CULTURE

Action Plan: 1). Update the Master Plan for our parks, recreation, library and cultural services based on a sustainable financial model.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

 

Who needs to be involved?

·                Identify funding in 2008 Capital Budget and prepare terms of reference for consulting assistance to update the

            Plan.

o              Report to Council for approval of the process to begin in 2008.

o              Update is to include in-depth market research to identify needs (e.g. Surveys, focus groups)

o              Identify projects and their funding sources including high level time frames

o              Ensure potential projects are included in the DC Soft Services update.

o              Plan to identify strategies for alternative delivery partner

·                General Public, sport, recreation, youth, older adult and cultural groups and associations, boards

·                All three Town Commissions

What are the milestone performance measurements over the next four years?

 

·                An updated and approved Master Plan.

·                Projects and initiatives completed in the identified time frames

·                DC Soft Services update in place with all potential projects and their funding identified.

·                East Markham Community Center & Library open to the public and CSIO project decision determined.

·                Enhanced quality of life for all residents

Identify the benefits to the Town and residents? (What will they look like?)

·                A comprehensive, well planned package of recreation, parks, culture and library services are in place, with 

           service levels maintained or enhanced.

Identify any potential barriers to success:

·                Inability to engage the public to attend focus groups and/or complete market surveys in sufficient numbers.

·                A reduction in D.C funding and/or competing priorities for scarce funding dollars.

·                Lack of consensus on plan direction from staff and Council

·                Lack of DC Funds for Culture.

What support is needed from Council / Staff in order for success to occur?

 

·                2008 Capital Budget Approval required from Council to proceed with the project.

·                Team effort and coordination withal Commission Departments

·                Council consensus on plan priorities

Identify any high level budgetary considerations:

 

·                An approved budget in 2008 to engage a multi disciplinary consultant

·                Support in Capital and operating budgets, to be determined on an ongoing basis throughout the term of the

           plan.

Phasing Target

·                Underway in 2008, working through 2009, and projected completion in Q4 2009.

 

 


 

PARKS, RECREATION, CULTURE & LIBRARY MASTER PLAN / PUBLIC SAFETY

Action Plan:  2) Review and analyze the demand for indoor and outdoor recreation, libraries and cultural programs across the Town.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

Who needs to be involved?

·             Complete an inventory of resources and an assessment of overall use of our existing facilities.

·             Identify gaps/opportunities and demand projections based on future population growth and demographic analysis.

 

 

·             Involvement required from all departments in all three Town commissions.

·             General public, community groups and associations, and boards

 

What are the milestone performance measurements over the next 4 years?

·             A completed and accurate inventory with utilization statistics in place by product category/classification

·             Gaps and opportunities are identified and future requirements identified.

Identify the Benefits to the Town and Residents. (What will they look like?)

·             Maximizes available resources and identifies the best utilization of facilities

·             Ensures the provision of an appropriate mix of services to match identified needs.

·             Enhanced quality of life for all residents.

Identify any potential barriers to success:

·             Potential inability to displace long term uses in specific facilities/areas identified.

What support is needed from Council / Staff in order for success to occur?

·             Administrative support for analytical piece of this part of the project.

·             GIS support would be required during the mapping process

 

Identify any high level budgetary considerations:

·             Budgetary requirements are covered within the 2008 Capital budget approval for this project

 

Phasing Target

·             Underway in 2008 and projected completion of this element of the overall plan in Q4 – 2008.

 


 

PARKS, RECREATION, CULTURE & LIBRARY MASTER PLAN / PUBLIC SAFETY

Action Plan:  3) Ensure our green spaces fit the needs of local neighbourhoods.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

Who needs to be involved?

·          Complete an inventory of parks and open spaces in the Community

·          Identify any gaps in achieving the standard of a playground within 400 meters of residential areas.

·          Ensure focus groups address resident perceptions and comments on the provision of green spaces in neighbourhoods.

·          Community and Fire Services Commission and Development Services Commission, specifically Urban design

·          General public, ratepayers groups and Youth task force.

What are the milestone performance measurements over the next 4 years?

·          Deficiencies are identified both in terms of potential provision gaps and service provided within the green spaces.

·          Plans are put in place to address gaps with time frames.

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Any deficiencies determined are addressed thereby improving quality life to residents and the provision of additional passive or active recreational opportunities to neighbourhoods.

Identify any potential barriers to success:

·          Inability to engage the public to attend focus groups and/or survey completion.

What support is needed from Council / Staff in order for success to occur?

·          GIS support through mapping is required to identify location deficiencies

·          Council involvement/representation during focus group sessions with the public

Identify any high level budgetary considerations:

·          Budgetary requirements are covered within the 2008 Capital budget approval for this project

Phasing Target

·          Underway in 2008, analysis through 2009 with expected completion of this piece of the plan in Q1 2009.

 


 

PARKS, RECREATION, CULTURE & LIBRARY MASTER PLAN / PUBLIC SAFETY

Action Plan:  4) Develop a communication strategy that gets the community involved.

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          Identify and refine ongoing source documents for key organizations to be involved in community engagement

·          Develop a process including time frames/format for obtaining input, as required, to engage the public

·          Community input required from leaders on the best ways to communicate to their groups.

 

·          Community and Corporate Services Commission (Corporate Communications) need to be involved

What are the milestone performance measurements over the next 4 years?

·          A database in place that is updated annually

·          Community consultation piece with leaders completed so that vehicle is in place to get to the organization

·          Decision making process includes community involvement in the reporting to Council for decisions

 

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Resident involvement and engagement ensures buy-in by residents in decisions making process

·          Decisions are well vetted before implementation ensuring all angles are examined

 

Identify any potential barriers to success:

·          Polarized views from specific groups

·          Lack of interest in certain projects by the public resulting in poor meeting turnout

·          Can slow decision making down, resulting in further barriers to success because of slow implementation

·          Gaps in our data that can result in missing appropriate groups that need to be heard

 

What support is needed from Council / Staff in order for success to occur?

·          Council involvement in meetings organized, important for residents to attend

·          Information Markham needed as a source for contact information

·          Strong commitment from staff involved to ensure inclusion of as many groups as possible to organized sessions

 

Identify any high level budgetary considerations:

·          Budgetary requirements are covered within the 2008 Capital budget approval for this project

 

Phasing Target

·          Underway in 2008 and expected completion of this segment of the project in Q1-2009

 


 


PARKS, RECREATION (sports, health & wellness), CULTURE & LIBRARY MASTER PLAN,

PUBLIC SAFETY AND CULTURE

Action Plan: 5) Develop a strategy that meets the cultural needs of our increasingly diverse community.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

Who needs to be involved?

·          Capture and review cultural changes in the community for the next 5 years

·          Identify the impacts of cultural change on the Town’s services and facility delivery system

·          Community input to identify where gaps are in programs and delivery

 

o        Involvement by all divisions in Community and Fire Services, Council and the community is required.

What are the milestone performance measurements over the next four years?

 

·          Review of cultural changes is completed

·          Action plans articulated and acted upon as identified and required to effect changes in program development, new construction and facility renovations.

What are the milestone performance measurements over the next four years?

 

·          Parks, recreation, culture and library programs and services remain comprehensive, responsive and relevant to the needs of all citizens of the community.

Identify any potential barriers to success:

·          Availability of data in a timely fashion

·          Developing consensus on the strategies

·          Lack of infrastructure flexibility and public expectations higher than available finances. 

What support is needed from Council / Staff in order for success to occur?

·          Open minded and creative approaches needed from all staff involved

·          Agreement and buy in on non traditional approaches and program development by Council and staff

Identify any high level budgetary considerations:

·          Budgetary requirements are covered within the 2008 Capital Budget approved for the project.

Phasing Target

·          Underway in 2008 and expected completion in Q2 2009.


 


PARKS, RECREATION (sports, health & wellness), CULTURE & LIBRARY MASTER PLAN,

 PUBLIC SAFETY AND CULTURE

Action Plan: 6).Develop a community safety plan

What are the high level planning and tactical activities required in order for this action item to succeed?

 

Who needs to be involved?

·          Develop the terms of reference to develop a community safety plan with consulting assistance.

·          Identification of all stakeholders

·          Form an internal staff steering committee

 

·          All three Markham Commissions, York Region, Police, Social Service Agencies, School Boards

 

What are the milestone performance measurements over the next four years?

 

·          Community Safety Plan completed

·          Sponsors identified to drive recommendations contained in the plan

·          Programs and actions identified are implemented on an ongoing basis

Identify the benefits to the Town and residents? (What will they look like?)

·          Enhanced quality of life for Markham families and residents

·          Improved public confidence.

 

Identify any potential barriers to success:

·          Inability to gain maximum interagency coordination and cooperation.

·          Gaining consensus on priorities and directions with stakeholders

·          Changing  public habits

What support is needed from Council / Staff in order for success to occur?

 

·          Willingness by all agencies to see this focus as high on their agendas

·          Leadership from identified stakeholders

Identify any high level budgetary considerations:

 

·          Financial support in the 2009 Capital Budget required of approximately $100,000.

Phasing Target

·          Underway in 2009 Q2 and completed in 2010 Q3

 


Diversity

 

What is the issue?

 

Markham is home to individuals representing a wide range of human experiences, including; stages of life, abilities, and ethno-cultural backgrounds.  There is a need to develop a clear strategy and policies to strengthen the Town’s ability to promote inclusiveness and to provide programs and services in a manner that responds to the diverse needs of Markham residents.

 

What needs to be addressed?

 

1.       Vision and Strategy

 

Develop a vision statement, strategy and comprehensive work plan that will move the organization towards an increased level of “Diversity competence”. (Diversity competent organizations understand, respect and embrace difference. Through community involvement they develop services and programs which are appropriate and relevant to the diverse groups within the community. They participate in continuous self-assessment, expand their knowledge of issues related to inclusion and adapt their service models to respond to those needs. Such organizations consult with relevant individuals and groups and are committed to creating inclusive work environments.)** The work plan will include the following elements:

 

a) Mandatory training for all Town staff to achieve individual diversity competence.

 

b) Inclusive Human Resource practices with a particular focus on recruitment

 

c) Opportunities for staff to mentor diverse individuals in the area of career development through expanded participation in various Mentorship/Partnership programs such as Career Edge, Ability Edge and Career Bridge.

 

d) An effective internal communications plan

 

e) A program to measure our success


 

2.       Increased Civic Engagement and Participation

Reach out to Markham’s various communities to hear the diverse voices, increase engagement and increase participation in Town activities and initiatives. Specific activities could include the holding of regular focus group consultations. Seize opportunities to foster a welcoming environment at all Town locations such as the Civic Centre, Community Centres and Cultural venues, in a manner that is consistent with a “doors wide open” philosophy.

 

3.       Strengthened Community Partnerships

Through community partnerships and collaboration, build a greater understanding of the diverse make-up of the community. This increased understanding will assist in ensuring that Town services and programs align with the various needs of Markham residents.

 

4.   Board and Committee Development      

Create opportunities for the Town’s boards and committees to reflect the voices and faces of Markham through outreach and training efforts.  Further, introduce a Seniors Committee and review the respective mandates of the Race Relations Committee, the Markham Advisory Committee on Accessibility and the Mayor’s Youth Task Force.   

 

5.   Accessible Communication and Services

Identify opportunities to provide services to as many of our residents as possible, in as many ways as possible through the use of multilingual services, TTY/TDD (teletypewriter/telephone devices for the deaf) devices, Braille, wheelchair accessibility and other appropriate communication mechanisms.  Volunteer partnerships will be explored as a means to increase the accessibility of our services.

 

6.    Share the Town’s Efforts with Residents

Develop an effective communications plan that will increase Town wide awareness of the strategy, the work plan and the outcomes, and will further foster both the feeling and the experience of inclusion across the community.

 

 

** Adapted from Cross 1989, Georgetown University, National Center for Cultural Competence

 


 


DIVERSITY

Emerging Action Item 1: Develop a vision statement, strategy and comprehensive work plan that will move the organization towards an increased level of “Cultural Competence”. (Culturally competent organizations understand, respect and embrace cultural differences. Through community involvement they develop services and programs which are appropriate and relevant to the diverse groups within the community. They participate in continuous self-assessment, expand their cultural knowledge and adapt their service models to accommodate needs. Such organizations consult with relevant individuals and groups and are committed to hiring culturally competent employees. )**  The work plan will include the following elements:

 

a)     Inclusive Human Resource practices with a particular focus on recruitment

b)    Mandatory training for all Town staff to achieve individual cultural competence

c)      Opportunities to mentor new immigrants in the area of career development through continued participation in the Career Bridge and Mentorship/Partnership programs

d)    An effective program to measure our success

e)     An effective communications plan

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

 

Who needs to be involved?

·          Community and professional engagement

·          Broad communication

·          Identification of Champions

·          Internal training and heightened awareness

·          Links to other corporate business strategies – NQI/ PEP (so as not seen as a stand alone strategy)

·          Development of policies and good practices

·          Define relevant KPI’s (internal and external)

·          Cross section of community stakeholders

·          Cross Commission staff teams,

·          Human Resources and Corporate Communications business units

What are the milestone performance measurements over the next 4 years?

 

 

 

 

 

·          Implementation of  the cultural diversity plan

·          Increased ethno-cultural representation in Town staff

·          Enhanced media/advertising practices, in an effort to reach a broader audience

·          Establishment of relevant community partnership(s)

·          Training for all staff completed

·          Questions related to diversity integrated into surveys

·          Weave diversity, where appropriate, into existing business practice – NQI/PEP journey

Identify the Benefits to the Town and Residents.  (What will they look like?)

 

 

·          Increased civic engagement by community members

·          The broadening and/or refining of services for all residents

·          Strong support from the community for Town actions

·          Town staff gain a deeper understanding and respect for cultural diversity

Identify any potential barriers to success:

 

 

·          Communication challenges

·          Resources

·          Competing priorities

What support is needed from Council/Staff in order for success to occur?

 

·          Clear direction from Council

·          Clear vision and plan

·          Adequate resources

·          Commitment – identifying champion/leader/ad hoc committee

Identify any high level budgetary considerations?

 

·          Broad, multi-faceted communication

·          Program start-up costs

·          Ongoing internal resources

·          Staff Training

·          Translation and Interpretation Services

 

 


 


DIVERSITY

Emerging Action Item 2: Reach out to Markham’s various communities to increase their engagement and participation in Town activities and initiatives. Specific activities could include the holding of regular focus group consultations. Seize opportunities to foster a welcoming environment at all Town locations - the Civic Centre, Community Centres and Cultural venues in a manner that is consistent with a “doors wide open” philosophy.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

 

 

Who needs to be involved?

 

 

 

·          A multi-faceted, comprehensive communications strategy, including an electronic means of getting messages out

·          Seek out  relevant partnership opportunities

·          Establish a more coordinated approach for partnering with communities, rather than disconnected individual activities.

·          Review current slate of Town events to establish and highlight a more co-ordinated approach.

·          Development of a Town wide “Signature Event”. May include considering the expansion of the “Many Faces of Markham” event or the “Milliken Mills Children’s Festival” or may consider the introduction of a “Diversity Festival”.

·          Provide an updated status report on “ Town wide “Diversity Initiatives” in the form of speaking notes to allow for consistent messaging
Council

·          Cross section of community stakeholders( Ratepayer Associations)

·          Cross Commission staff teams,

·          Corporate Communications, Strategic Services, Human Resources and Clerks business units

What are the milestone performance measurements over the next 4 years?

 

·          Implementation of a documented strategy with various components and deliverables

·          Implementation of communications strategy

·          Development of one “Signature Event”

·          Increased community pride in participation and representation

Identify the Benefits to the Town and Residents.  (What will they look like?)

·          An increased understanding of and respect for cultural differences and stronger inter-cultural relationships throughout the Town which ultimately builds a more harmonious community

Identify any potential barriers to success:

 

 

·          Perception of inequity amongst cultural groups, in one group, or within different organizations

·          Resources

·          Communication challenges

·          Competing priorities

What support is needed from Council/Staff in order for success to occur?

 

·          Clear direction from Council

·          Clear vision and plan

·          Adequate resources

·          Commitment – identification of champion/leader/ad hoc committee

Identify any high level budgetary considerations?

 

 

·          Enhanced Media Practices - Broad communication

·          Program start-up costs

·          Ongoing internal resources

·          Staff Training

·          Translation and Interpretation Service

 

 


 


DIVERSITY

Emerging Action Item 3:  Through community partnerships and collaboration, build a greater understanding of the diverse make-up of the community. This increased understanding will assist in ensuring that Town services and programs align with the various needs of Markham residents.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

Who needs to be involved?

 

·          Review of our long-term strategies and “Master Plans” through a diversity lens

·          Build a regular consultation framework into the early stages of planning processes to inform and validate planning.

·          Identify and analyze with increase precision census data and other relevant data trends to better understand the Town’s context

·          Focused Customer Service training for staff with a view to providing “Good” service delivery to all residents, specifically the aging, the disabled, youth and those who communicate in languages other than English

·          Cross section of community stakeholders

·          Cross commission Staff Teams

·          Economic Development/Planning Policy team

·          Human Resources and Corporate Communications business units. 

What are the milestone performance measurements over the next 4 years?

·          Ongoing demographic data analysis

·          Implementation of  enhanced customer service training program

·          Establishment of Seniors Committee

Identify the Benefits to the Town and Residents.  (What will they look like?)

 

 

·          Increase civic engagement

·          The broadening or refining of services to all residents

·          Increase satisfaction and use of our services and facilities by a broader population

·          Strong support from residents for Town actions

·          Staff gains a deeper understanding and respect for all forms of diversity

Identify any potential barriers to success:

·          Adequate resources

·          Uneven commitment

What support is needed from Council/Staff in order for success to occur?

 

 

 

·          Clear direction from Council

·          Clear vision and plan

·          Adequate resources

·          Detailed and on-going demographic analysis

·          Commitment – identification of champion/leader/ad hoc committee

·          Staff training

Identify any high level budgetary considerations?

·          Program start –up costs

·          Ongoing internal resources

·          Staff Training


 

DIVERSITY

Emerging Action Item 4:  Increase the diverse composition of the Town’s boards and committees through outreach and training efforts. And further, increase the profiles of the Race Relations committee and the Accessibility committee by reviewing their respective mandates.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

Who needs to be involved?

·          Broad communication of the diversity vision to current board and committee members

·          Identification of current board/committee members that will take on the role champion/change agent

·          Focus groups with community stakeholders and current board/committee members

·          Review of the board/committee system with a view to improving its overall effectiveness

·          Specific mandate review of the Race Relations and the Accessibility committees

·          All Town boards and committees

·          Cross section of community stakeholders

·          Staff from the business units who are responsible for working with particular boards/committees

·          Clerks, Corporate Communications and Human Resources business units

What are the milestone performance measurements over the next 4 years?

·          Current board and committee members are oriented to the diversity vision

·          Annual training is provided for those interested in volunteering on a board or committee, including opportunities to observe meetings.

·          Increased ethno-cultural representation on Town boards and committees

·          The establishment of a seniors committee

·          Communication strategy is developed to inform Town residents of the project status/outcomes

·          Strengthened partnerships with organizations that have similar mandates (i.e. The Maytree Foundation).

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Broader perspective and experience is brought to the various boards and committees and

·          Increased opportunities for the Town to hear “ all relevant voices”

·          Increase civic engagement

·          Town programs and services are increasingly responsive to resident needs

·          Community partnerships are created and strengthened

Identify any potential barriers to success:

·          Communication strategies are not sufficiently broad

·          Limited volunteer participation

·          Limited number of mentors available to new committee/board members

·          No current formal mechanisms for the collection of self-identification information

·          Competing priorities

·          Resources

What support is needed from Council / Staff in order for success to occur?

·          Clear direction from Council

·          Commitment from committee/board members to the diversity vision

·          Participation in focus groups/surveys

·          Champions to communicate the diversity vision to boards/committees and the public

·          Support for the integration of new board/committee members 

Identify any high level budgetary considerations:

·          Broad communication strategy

·          Training costs

·          On-going internal resources

·          On-going “event” costs

 


 

DIVERSITY

Emerging Action Item 5: Examine opportunities to provide multilingual services, both verbal and written through a variety of delivery mechanisms that could include volunteer/community partnerships, third party vendors and internal staff resources. 

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

 

Who needs to be involved?

·          Identify the language needs of Town residents through a set of reliable sources/surveys that could include the Canadian census, regional social planning data, Ward Councillor perspectives and community feedback

·          Define the elements of multi-lingual services

·          Develop a mechanism and a set of criteria to determine when, how, at what level and what type of multi-lingual service the Town may offer (guidelines, protocols etc.).

·          Establish volunteer partnerships, which increase the Town’s ability to provide multi-lingual services in a customer friendly and cost effective manner.

·          Corporate Communication business unit

·          Communication committee of Council

·          Cross Commission team

·          Community Stakeholders

·          Organizations with similar objectives (York Region, York Region School Board, York Regional Police and the City of Toronto

What are the milestone performance measurements over the next 4 years?

·          Knowledge of resident needs

·          Development of a policy framework

·          Well defined program objectives

·          The establishment of the requisite program infrastructure which includes tracking and measurement mechanisms

·          Have entered into at least one effective volunteer/community partnership

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Increased civic engagement

·          Town staff gain an understating of and respect for cultural/language differences

·          Expanded levels of service

·          Town is regarded as a leader in this area

Identify any potential barriers to success:

·          Resources

·          Competing priorities

·          Our efforts at broadening services are seen as “not sufficiently inclusive”

·          Limited number of volunteers

Identify any high level budgetary considerations:

·          Translation and interpretation services

·          Ongoing internal resources

·          Training costs


 

DIVERSITY

Emerging Action Item 6:  Develop a high profile/prominent marketing plan that will increase Town wide awareness of the strategy, the work plan and the outcomes and will further foster both the feeling and the experience of inclusion across the community

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          Corporate Communications/ communications professional to develop plan

·          Consultation with community stakeholders

·          Link to other business strategies

·          Development of support policies and practices

·          Community Stakeholders

·          Cross Commission staff team

·          Corporate Communications business unit

What are the milestone performance measurements over the next 4 years?

·          Development and implementation of a comprehensive communication and marketing strategy

·          Input to and validation of the strategy from community stakeholders

·          Training for Town council and staff

·          Diversity message weaved throughout Town communications and publications as appropriate

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Increased awareness and understanding of diversity vision

·          Increased civic engagement

·          Strong support from the community for Town actions

Identify any potential barriers to success:

·          Competing priorities

·          Resources

What support is needed from Council / Staff in order for success to occur?

·          Clear Council direction

·          Clear vision regarding key messages

·          Champions to communicate key messages

·          Communications/media training re: key messages

Identify any high level budgetary considerations:

·          Engagement of professional to develop marketing plan

·          Communications/media training for champions

·          Costs of broader communication and marketing tools

·          On-going resources in support of the marketing plan


Diversity- What have we done so far?

 

·          Contact Centre customer service provided in five additional languages – Cantonese, Mandarin, Greek, Italian and French

·          Consultant hired to assist with the development and implementation of the Diversity project plan

·          Staff participation in York Regional Police’s places of worship tour

·          Broader recruitment strategies, including the ability to assess internally acquired credentials

·          Establishment of staff prayer/meditation room

·          The performance of civil marriage ceremonies in Cantonese and Mandarin languages

·          CCC has received training regarding “cultural competence” and identified a vision regarding the diversity strategy

·          Commitment to Career Bridge and Mentorship/Partnership programs

·          Human Resources Department participation in public consultation discussions

·          Newcomers Website launched January 2007 by Markham Public Libraries

·          Increased circulation of employment opportunities to ethno-cultural media

·          Coordinated two outreach sessions in partnership with Maytree Foundation and York Region in an effort to educate Town residents on the value of participating on a Town board and/or committee

·          Member of York Region Inclusivity Action Plan, with a York Region charter launch in June 2006 and funding support from Citizenship and Immigration for IAP activities (112K)

·          Establishment of an internal staff advisory body to identify and implement business unit specific solutions that align with the overall diversity vision.

·          Mark of Excellence/Town E-news communication to Town staff regarding “cultural competence”


 

What can “you” expect from us?

 

Diversity Key Deliverables

Diversity Strategy framework has been established and implemented

Career development mentoring is available for new immigrants in various professional categories

Community board/committee training sessions have been held, including the opportunity to observe meetings

Continued participation/leadership in the York Region Inclusivity Action Plan partnerships in order to establish a “Circle of Champions”, and Welcome Center.

Committees and Board composition are more diverse

Community surveys are regularly conducted and focus groups regularly held so the Town can hear how its programs and services can become more responsive to the diverse needs of the community.

Establishment of a seniors committee

Increased accessibility to the Town through a multi-lingual communication strategy.

Development of a Town wide “signature” event

Staff are trained and able to provide customer service in a manner that demonstrates cultural competence.

 


 

Diversity

 

What is the issue?

 

Markham is home to individuals representing a wide range of human experiences, including; stages of life, abilities, and ethno-cultural backgrounds.  There is a need to develop a clear strategy and policies to strengthen the Town’s ability to promote unity, inclusiveness and to provide programs and services in a manner that addresses the diverse needs of Markham residents.

 

Action Plans:

 

4.       Vision and Strategy

 

Develop a vision statement, strategy and comprehensive work plan that will move the organization towards an increased level of “Diversity competence”. (Diversity competent organizations understand, respect and embrace difference. Through community involvement they develop services and programs which are appropriate and relevant to the diverse groups within the community. They participate in continuous self-assessment, expand their knowledge of issues related to inclusion and adapt their service models to respond to those needs. Such organizations consult with relevant individuals and groups and are committed to creating inclusive work environments.)** The work plan will include the following elements:

 

a) Mandatory training for all Town staff to achieve individual diversity competence.

 

b) Inclusive Human Resource practices with a particular focus on recruitment

 

c) Opportunities for staff to mentor diverse individuals in the area of career development through expanded participation in various Mentorship/Partnership programs such as Career Edge, Ability Edge and Career Bridge.

 

d) An effective internal communications plan

 

e) A program to measure our success


 

5.       Increased Civic Engagement and Participation

Reach out to Markham’s various communities to hear the diverse voices, increase engagement and increase participation in Town activities and initiatives. Specific activities could include the holding of regular focus group consultations. Seize opportunities to foster a welcoming environment at all Town locations such as the Civic Centre, Community Centres and Cultural venues, in a manner that is consistent with a “doors wide open” philosophy.

 

6.       Strengthened Community Partnerships

Through community partnerships and collaboration, share a greater understanding of the diverse make-up of the community. This increased understanding will  not only assist in ensuring that the Town’s services and programs align with the various needs of Markham residents, but will also serve to demonstrate the Town’s commitment to unity and to respecting and promoting human rights.

 

4.   Board and Committee Development      

Create opportunities for the Town’s boards and committees to reflect the voices and faces of Markham through outreach and training efforts.  Further, introduce a Seniors Committee and review the respective mandates of the Race Relations Committee, the Markham Advisory Committee on Accessibility and the Mayor’s Youth Task Force.   

 

5.   Accessible Communication and Services

Identify opportunities to increasingly provide accessible services and barrier-free engagement to as many of our constituents as possible, in so far as practicable. This would include the physical environment, customer service, and enhanced communication methods through the use of multilingual services and assistive communication technologies (i.e. TTY/TDD teletypewriter/telephone devices for the deaf). Volunteer partnerships will be explored to assist in accomplishing this.

 

6.    Share the Town’s Efforts with Residents

Develop an effective external communications plan that will increase awareness of the Diversity strategy across Markham and will further foster both the feeling and the experience of inclusion across Markham’s communities.

 

 

** Adapted from Cross 1989, Georgetown University, National Center for Cultural Competence

 


 

What can “you” expect from us?

 

Diversity Key Deliverables

Diversity Strategy framework has been established and implemented

Career development mentoring is available for new immigrants in various professional categories

Community board/committee training sessions have been held, including the opportunity to observe meetings

Continued participation/leadership in the York Region Inclusivity Action Plan partnerships in order to establish a “Circle of Champions”, and Welcome Center.

Committees and Board composition are more diverse

Community surveys are regularly conducted and focus groups regularly held so the Town can hear how its programs and services can become more responsive to the diverse needs of the community.

Establishment of a seniors committee

Increased accessibility to the Town through a multi-lingual communication strategy.

Development of a Town wide “signature” event

Staff are trained and able to provide customer service in a manner that demonstrates cultural competence.

 

 


 


DIVERSITY

Action Plan 1: Develop a vision statement, strategy and comprehensive work plan that will move the organization towards an increased level of “Cultural Competence”. (Culturally competent organizations understand, respect and embrace cultural differences. Through community involvement they develop services and programs which are appropriate and relevant to the diverse groups within the community. They participate in continuous self-assessment, expand their cultural knowledge and adapt their service models to accommodate needs. Such organizations consult with relevant individuals and groups and are committed to hiring culturally competent employees. )**  The work plan will include the following elements:

 

a)     Inclusive Human Resource practices with a particular focus on recruitment

b)    Mandatory training for all Town staff to achieve individual cultural competence

c)      Opportunities to mentor new immigrants in the area of career development through continued participation in the Career Bridge and Mentorship/Partnership programs

d)    An effective program to measure our success

e)     An effective communications plan

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

 

Who needs to be involved?

·          Community and professional engagement

·          Broad communication

·          Identification of Champions

·          Internal training and heightened awareness

·          Links to other corporate business strategies – NQI/ PEP (so as not seen as a stand alone strategy)

·          Development of policies and good practices

·          Define relevant KPI’s (internal and external)

·          Cross section of community stakeholders

·          Cross Commission staff teams,

·          Human Resources and Corporate Communications business units

What are the milestone performance measurements over the next 4 years?

 

 

 

 

 

·          Implementation of  the cultural diversity plan

·          Increased ethno-cultural representation in Town staff

·          Enhanced media/advertising practices, in an effort to reach a broader audience

·          Establishment of relevant community partnership(s)

·          Training for all staff completed

·          Questions related to diversity integrated into surveys

·          Weave diversity, where appropriate, into existing business practice – NQI/PEP journey

Identify the Benefits to the Town and Residents.  (What will they look like?)

 

 

·          Increased civic engagement by community members

·          The broadening and/or refining of services for all residents

·          Strong support from the community for Town actions

·          Town staff gain a deeper understanding and respect for cultural diversity

Identify any potential barriers to success:

 

 

·          Communication challenges

·          Resources

·          Competing priorities

What support is needed from Council/Staff in order for success to occur?

 

·          Clear direction from Council

·          Clear vision and plan

·          Adequate resources

·          Commitment – identifying champion/leader/ad hoc committee

Identify any high level budgetary considerations?

 

·          Broad, multi-faceted communication

·          Program start-up costs

·          Ongoing internal resources

·          Staff Training

·          Translation and Interpretation Services

Phasing Target

·          Initiation underway in 2007  - Projected Completion 2010

 


 


DIVERSITY

Action Plan 2: Reach out to Markham’s various communities to increase their engagement and participation in Town activities and initiatives. Specific activities could include the holding of regular focus group consultations. Seize opportunities to foster a welcoming environment at all Town locations - the Civic Centre, Community Centres and Cultural venues in a manner that is consistent with a “doors wide open” philosophy.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

 

 

Who needs to be involved?

 

 

 

·          A multi-faceted, comprehensive communications strategy, including an electronic means of getting messages out

·          Seek out  relevant partnership opportunities

·          Establish a more coordinated approach for partnering with communities, rather than disconnected individual activities.

·          Review current slate of Town events to establish and highlight a more co-ordinated approach.

·          Development of a Town wide “Signature Event”. May include considering the expansion of the “Many Faces of Markham” event or the “Milliken Mills Children’s Festival” or may consider the introduction of a “Diversity Festival”.

·          Provide an updated status report on “ Town wide “Diversity Initiatives” in the form of speaking notes to allow for consistent messaging
Council

·          Cross section of community stakeholders( Ratepayer Associations)

·          Cross Commission staff teams,

·          Corporate Communications, Strategic Services, Human Resources and Clerks business units

What are the milestone performance measurements over the next 4 years?

 

·          Implementation of a documented strategy with various components and deliverables

·          Implementation of communications strategy

·          Development of one “Signature Event”

·          Increased community pride in participation and representation

Identify the Benefits to the Town and Residents.  (What will they look like?)

·          An increased understanding of and respect for cultural differences and stronger inter-cultural relationships throughout the Town which ultimately builds a more harmonious community

Identify any potential barriers to success:

 

 

·          Perception of inequity amongst cultural groups, in one group, or within different organizations

·          Resources

·          Communication challenges

·          Competing priorities

What support is needed from Council/Staff in order for success to occur?

 

·          Clear direction from Council

·          Clear vision and plan

·          Adequate resources

·          Commitment – identification of champion/leader/ad hoc committee

Identify any high level budgetary considerations?

 

 

·          Enhanced Media Practices - Broad communication

·          Program start-up costs

·          Ongoing internal resources

·          Staff Training

·          Translation and Interpretation Service

Phasing Targets

·          Initiation underway in 2008  - Projected Completion 2010

 

 


 


DIVERSITY

Action Plan 3: Through community partnerships and collaboration,  share a greater understanding of the diverse make-up of the community. This increased understanding will  not only assist in ensuring that  the Town’s services and programs align with the various needs of Markham residents, but will also serve to demonstrate the Town’s commitment to unity and to respecting and promoting human rights.

 

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

Who needs to be involved?

 

·          Review of our long-term strategies and “Master Plans” through a diversity lens

·          With a view to increasing unity, build a regular consultation framework into the early stages of the planning processes to inform and validate planning

·          Identify and analyze with increased precision census data and other relevant data trends to better understand the Town’s context

·          Focused Customer Service training for staff with a view to providing “Good” service delivery to all residents, specifically the aging, the disabled, youth and those who communicate in languages other than English

·          Cross section of community stakeholders

·          Cross commission Staff Teams

·          Economic Development/Planning Policy team

·          Human Resources and Corporate Communications business units. 

What are the milestone performance measurements over the next 4 years?

·          Ongoing demographic data analysis

·          Implementation of  enhanced customer service training program

·          Establishment of Seniors Committee

Identify the Benefits to the Town and Residents.  (What will they look like?)

 

 

·          Increased civic engagement

·          The broadening or refining of services to all residents

·          Increase satisfaction and use of our services and facilities by a broader population

·          Strong support from residents for Town actions

·          Staff gains a deeper understanding and respect for all forms of diversity

Identify any potential barriers to success:

·          Adequate resources

·          Uneven commitment

What support is needed from Council/Staff in order for success to occur?

 

 

 

·          Clear direction from Council

·          Clear vision and plan

·          Adequate resources

·          Detailed and on-going demographic analysis

·          Commitment – identification of champion/leader/ad hoc committee

·          Staff training

Identify any high level budgetary considerations?

·          Program start –up costs

·          Ongoing internal resources

·          Staff Training

Phasing Target

·          Initiation underway in 2009  - Projected Completion 2011


 

DIVERSITY

Action Plan 4:  Increase the diverse composition of the Town’s boards and committees through outreach and training efforts. And further, increase the profiles of the Race Relations committee and the Accessibility committee by reviewing their respective mandates.

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

Who needs to be involved?

·          Broad communication of the diversity vision to current board and committee members

·          Identification of current board/committee members that will take on the role champion/change agent

·          Focus groups with community stakeholders and current board/committee members

·          Review of the board/committee system with a view to improving its overall effectiveness

·          Specific mandate review of the Race Relations and the Accessibility committees

·          All Town boards and committees

·          Cross section of community stakeholders

·          Staff from the business units who are responsible for working with particular boards/committees

·          Clerks, Corporate Communications and Human Resources business units

What are the milestone performance measurements over the next 4 years?

·          Current board and committee members are oriented to the diversity vision

·          Annual training is provided for those interested in volunteering on a board or committee, including opportunities to observe meetings.

·          Increased ethno-cultural representation on Town boards and committees

·          The establishment of a seniors committee

·          Communication strategy is developed to inform Town residents of the project status/outcomes

·          Strengthened partnerships with organizations that have similar mandates (i.e. The Maytree Foundation).

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Broader perspective and experience is brought to the various boards and committees and

·          Increased opportunities for the Town to hear “ all relevant voices”

·          Increase civic engagement

·          Town programs and services are increasingly responsive to resident needs

·          Community partnerships are created and strengthened

Identify any potential barriers to success:

·          Communication strategies are not sufficiently broad

·          Limited volunteer participation

·          Limited number of mentors available to new committee/board members

·          No current formal mechanisms for the collection of self-identification information

·          Competing priorities

·          Resources

What support is needed from Council / Staff in order for success to occur?

·          Clear direction from Council

·          Commitment from committee/board members to the diversity vision

·          Participation in focus groups/surveys

·          Champions to communicate the diversity vision to boards/committees and the public

·          Support for the integration of new board/committee members 

Identify any high level budgetary considerations:

·          Broad communication strategy

·          Training costs

·          On-going internal resources

·          On-going “event” costs

Phasing Target

·          Initiation underway in 2007  - Projected Completion 2009

 


 

DIVERSITY

Action Plan 5: Examine opportunities to provide multilingual services, both verbal and written through a variety of delivery mechanisms that could include volunteer/community partnerships, third party vendors and internal staff resources. 

What are the high level planning and tactical activities required in order for this action item to succeed?

 

 

 

 

Who needs to be involved?

·          Identify the language needs of Town residents through a set of reliable sources/surveys that could include the Canadian census, regional social planning data, Ward Councillor perspectives and community feedback

·          Define the elements of multi-lingual services

·          Develop a mechanism and a set of criteria to determine when, how, at what level and what type of multi-lingual service the Town may offer (guidelines, protocols etc.).

·          Establish volunteer partnerships, which increase the Town’s ability to provide multi-lingual services in a customer friendly and cost effective manner.

·          Corporate Communication business unit

·          Communication committee of Council

·          Cross Commission team

·          Community Stakeholders

·          Organizations with similar objectives (York Region, York Region School Board, York Regional Police and the City of Toronto

What are the milestone performance measurements over the next 4 years?

·          Knowledge of resident needs

·          Development of a policy framework

·          Well defined program objectives

·          The establishment of the requisite program infrastructure which includes tracking and measurement mechanisms

·          Have entered into at least one effective volunteer/community partnership

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Increased civic engagement

·          Town staff gain an understating of and respect for cultural/language differences

·          Expanded levels of service

·          Town is regarded as a leader in this area

Identify any potential barriers to success:

·          Resources

·          Competing priorities

·          Our efforts at broadening services are seen as “not sufficiently inclusive”

·          Limited number of volunteers

Identify any high level budgetary considerations:

·          Translation and interpretation services

·          Ongoing internal resources

·          Training costs

Phasing Target

·          Initiation in 2009  - Projected Completion 2011


 

DIVERSITY

Action Plan 6:  Develop a high profile/prominent marketing plan that will increase Town wide awareness of the strategy, the work plan and the outcomes and will further foster both the feeling and the experience of inclusion across the community

What are the high level planning and tactical activities required in order for this action item to succeed?

Who needs to be involved?

·          Corporate Communications/ communications professional to develop plan

·          Consultation with community stakeholders

·          Link to other business strategies

·          Development of support policies and practices

·          Community Stakeholders

·          Cross Commission staff team

·          Corporate Communications business unit

What are the milestone performance measurements over the next 4 years?

·          Development and implementation of a comprehensive communication and marketing strategy

·          Input to and validation of the strategy from community stakeholders

·          Training for Town council and staff

·          Diversity message weaved throughout Town communications and publications as appropriate

Identify the Benefits to the Town and Residents. (What will they look like?)

·          Increased awareness and understanding of diversity vision

·          Increased civic engagement

·          Strong support from the community for Town actions

Identify any potential barriers to success:

·          Competing priorities

·          Resources

What support is needed from Council / Staff in order for success to occur?

·          Clear Council direction

·          Clear vision regarding key messages

·          Champions to communicate key messages

·          Communications/media training re: key messages

Identify any high level budgetary considerations:

·          Engagement of professional to develop marketing plan

·          Communications/media training for champions

·          Costs of broader communication and marketing tools

·          On-going resources in support of the marketing plan

 

Phasing Target

·          Initiation underway in 2008  - Projected Completion 2009