VARLEY McKAY

ART FOUNDATION OF MARKHAM

 

TOWN OF MARKHAM

The Varley Art Gallery

MONDAY, March 18, 20084:00 P.M.

 

MINUTES

 

Attendance:

 

Members:

Howard Back, Chair

Brian Ayer

Ernestine Tahedl

Drew Gerrard

Nancy Coxford

Elizabeth Plashkes

Patty Loveland
Michael Rothe

Mahesh Chokshi

Sammy Lee

Donald Hindson, Secretary

Beverly Schaeffer

Bill Pickering

Karen Chadwick

 

 

Regrets:

Lana Champion

Councillor Joe Virgilio

Anna Gauci

Stan Neal

Robert McCulloch

 

 

 

Staff:

John Ryerson, Director
L. Gold, Committee Clerk

 

 

The second meeting of 2008 of the Varley-McKay Art Foundation of Markham Board convened at 4:10 p.m. with Howard Back presiding as Chair.

 

 

1.         CHAIR’S OPENING REMARKS

 

Howard Back, Chair, advised the Board of the extremely positive reception the exhibitions “The Great Adventure: One Hundred Years at the Arts and Letters Club” and the “I Dreamed I was in Picasso's Shoes” were receiving.  He made special note of the community’s involvement with the art demonstrations provided at Markville Mall and the “Art on Ice” event.  He thanked Gallery staff and the Markham community for their efforts in the execution of these events.

 

MOVED BY: DONALD HINDSON

SECONDED BY:  NANCY COXFORD

 

“That the Board of Directors extends its thanks to Gallery staff for their tremendous contribution towards the successful execution of the Markville Mall Art Demonstrations, and Art on Ice event”.

 

2.         ADOPTION OF THE MINUTES OF THE VARLEY-McKAY ART FOUNDATION OF MARKHAM BOARD MEETING HELD

ON MONDAY, JANUARY 28, 2008

 

Moved by Drew Gerrard
Seconded by Brain Ayer

 

“That the minutes of the Varley McKay Foundation of Markham Board meeting held on January 28, 2008 be adopted”.

CARRIED

 

 

3.     BUSINESS ARISING FROM THE MINUTES

 

The Board was advised that the Gallery’s request to donate $1,000 to the Portrait Society of Canada was withdrawn as a result of the discussion held at the last board meeting.  A letter was sent to The Portrait Society of Canada advising it of this decision.

 

4.     DIRECTOR’S REPORT

 

John Ryerson, Director, reported the Gallery had been connecting well with the community and felt this was important to the expansion project.  He believed the art demonstrations hosted by the Gallery at Markville Mall was an effective community outreach project. He also attended a number of local committee meetings to promote awareness of the Gallery’s programs and initiatives. 

 

Mr. Ryerson advised the Board that the Markham Stouffville Hospital Foundation has been very pleased with the Gallery and supportive of its initiatives.  Consequently, they will be hosting their Annual General Meeting at the Gallery in June.  He advised the Board of the May 22, 2008 opening of the “Varley Portraits” exhibit in Ottawa. The exhibit opening will be held at the Museum of Nature from 5:30 PM – 7:30 PM.  He noted the Portrait Society of Canada had translated some of the brochures and videos into French for the Ottawa exhibit. 

 

Members commented on the exceptional quality of the “Buddha Composed” exhibit video that was placed on You tube and indicated it was a great marketing device.  Mr. Ryerson advised he would send the weblink by email to all Board Members.

 

 

5.     FINANCIAL REPORT

 

Drew Gerrard, Treasurer, advised the Board that the 2007 financial reports were still being finalized.  Howard Back, Chair, indicated there will be a presentation of the feasibility study to Markham Council on May 26, 2008, directly following the General Committee. The Annual General Meeting will be held on May 27, 2008.

 

 

6.     SUB-COMMITTEE REPORTS

 

6. A. Art Committee

 

No report was provided

 

6. B. Development Committee

 

No report was provided.

 

6. C. Building and Long Range Planning Report

 

The Board was advised the Toronto Region Conservation Authority’s report on the proposed Gallery expansion had been received.  The report listed several conditions to the expansion that were within the expectations of the Board. 

In order to strengthen the relationship between the Gallery and the Church, the Board discussed arranging a meeting. Bill Pickering will coordinate.

 

Elizabeth Plashkes inquired as to what type of insurance the Gallery has and more specifically, if coverage includes damage caused by a flood.  John Ryerson, Director, was requested to investigate this matter and report back at the next Board meeting.

 

4.     DIRECTORS REPORT (CONTINUED)

 

 

Katerina Atanassova, Curator and Program Coordinator, provided a brief overview of her trip to Kelowna, British Columbia.  She advised the Board that both the opening of “Varley Portraits” exhibit and her art lecture were well attended.  She estimated approximately 200 people attended the opening and approximately 60 people attended the art lecture.  She noted the catalogues for the exhibit were sold out and that the promotion of the exhibit was very effective, with advertisements placed on the Kelowna buses and brochures available at the airport.  She also reported the exhibit was the “talk of the Town” and will be displayed in Kelowna until the beginning of May (It will then travel to Ottawa). 

 

6. D. Volunteer Committee

 

No report was provided.  Laura Gold, Committee Clerk, advised the Board Lana Champion will email the Volunteer Committee’s report to Board Members.

 

7.     UPCOMING EVENTS

 

7. A. Art Auction

 

Elizabeth Plashkes advised the Board that all of the Artwork for the Art Auction had been confirmed.  She estimated there would be approximately 75-85 pieces and noted the web gallery of these pieces will be completed by March 24, 2008.  Ms. Plashkes explained the silent auction was weak and asked Board Members if they (or anyone they knew) had any items to donate.  She also noted food sponsorship was lagging.  Ms. Plashkes asked every Board Member to bring 10 people to the Art Auction and encouraged the Board to pass the invitation she provided by email to a more diverse group of friends than in previous years.  She advised the Board that the Artwork generally ranges from $300 - $7,000, with an average estimated price of $800 per painting.

 

 

Ms. Plashkes advised the Board that tickets can be purchased online or by phone through the Town’s Contact Centre.  She noted the contact information of ticket holders will be collected at point of purchase and will be added to a customer database.  The contact information collected will be used to welcome guests to the Art Auction and will eliminate the registration line from previous years.  The goal is to improve the service experience of guests and it will also reduce the cost of the event by $2,000 (by eliminating the need to rent a tent for registration).  Ms. Plashkes hopes to improve ticket sales from 200 tickets sold in 2007 to 300 tickets.  The Board had a brief discussion on the Municipal Freedom of Information and Protection of Privacy Act and whether expressed consent is required to use information from the customer database to invite customers to future Art Auctions. 

 

The Board commented how extremely fortunate it was to have Elizabeth Plashkes to organize the Art Auction and commended her for her enthusiasm.

 

4.     DIRECTORS REPORT (CONTINUED)

 

Katerina Atanassova, Curator and Program Coordinator, reported to the Board that the opening of the “Icon” show will be on May 9th at the Gallery.   She passed around various pictures of Icons that will be displayed at the exhibit, including the piece that will be presented as the centre piece of the exhibit.  Ms. Atanassova explained there will be a video on Icon collections and a computer to view the artwork close-up. She further explained there will be an 80 page text consisting of 3 essays on icon collections and several art lectures in a symposium to be organized.  It is the largest show of its kind ever shown in Canada.

 

7.     UPCOMING EVENTS (Continued)

 

 

7. B. Homes for the Holidays

 

Karen Chadwick reported that the “Homes for the Holidays” event will be November 14 and 15 and the sponsorship package is being finalized.  Howard Back, Chair, advised the Board a letter was received from Karen Gerrard, York Region Breast Cancer Friends, confirming equal partnership of the event.

 

 

8.         NEW BUSINESS

 

8. A. Ethical Fundraising and Financial Accountability Code

 

The Board briefly reviewed The Varley-McKay Art Foundation of Markham Ethical Fundraising and Financial Accountability Code.

 

MOVED BY: DREW GERRARD

SECONDED BY: DONALD HINDSON

 

“That the Board of Directors endorse The Varley-McKay Art Foundation of Markham Ethical Fundraising and Financial Accountability Code subject to the following change in clause (A. 8.):

 

(A. 8.) The Foundation will not exchange, rent or otherwise share, its fundraising lists with other organizations”.

 

8. B. Policy with Respect to Donations and Income Tax Receipts

 

The Board reviewed The Varley-McKay Art Foundation of Markham Policy with Respect to Donations and Income Tax Receipts.  After some discussion the Board decided clarification was required in regards to the last paragraph of the policy, which discusses the purchase of an auction item at a price above fair market value and issuing a tax receipt to the bidder for the excess amount, provided the posted value is not more than 80% of the bid.  Howard Back, Chair, will clarify this clause with a tax authority.  This policy was deferred until the next Board meeting when clarification will be provided.


 

7.     UPCOMING EVENTS (CONTINUED)

 

7. A.  Art Auction

 

The Board of Directors recommended all purchasers of the Art Auction tickets will be awarded a paddle regardless of whether or not they provide their address.  If the paddle holder purchases art or a silent auction item, their address and phone number will be required and used only for confirmation of purchase purposes. This will slow down registration and pay out time for clients.

 

8.         NEW BUSINESS (CONTINUED)

 

8. C. Membership Terms

 

Howard Back, Chair, advised the Committee a number of Board Members terms will be expire this year.  He advised the Board of some potential appointment recommendations and asked the Board if they had any recommendations regarding qualified applicants.

 

 

9.      DATE OF NEXT MEETING

 

*The next meeting of the Varley Art Foundation of Markham will take place on Tuesday, May 5, 2008 at 4:00 p.m. in the Galleries at the Art Gallery.

 

 

10.       ADJOURNMENT

 

That the first meeting of 2008 of the Varley-McKay Art Foundation of Markham Board adjourned at 6:10 p.m.