Report to: General Committee Date
Report Authored:
SUBJECT: CN Overpass Messaging
PREPARED BY:
RECOMMENDATION:
1) That
2) And that Council approve, in principle, the recommended approach to the Town of Markham messaging to be installed free of charge on each of the 7 CN bridges in the Town of Markham on an annual basis;
3) And that Council approve, in principle, the recommended approach to community messages to be sponsored by Markham-based organizations and installed on the reverse side of each of the 7 CN bridges in the Town of Markham;
4 ) And that Council approve an exemption to the Sign By-Law (2002-294) to permit the CN Bridge messaging during the 2 year trial period (Attachment 4);
And that Staff be authorized and directed to do all things necessary to give effect to this resolution.
PURPOSE:
The purpose of
this report is to confirm Council’s endorsement of
BACKGROUND:
CN overpasses are a frequent source of community concern because of their
unkempt appearance; graffiti and the lack of adjacent landscaping and
maintenance.
In 2006, CN informed Council of its National
Bridge Messaging program as a means of addressing the concern and introduced RCC Media as their agent,
responsible for implementing the program on a national basis.
Through this program, RCC Media will install a Town of
RCC Media will offer Markham-based organizations the opportunity to
sponsor Town and CN-approved community messaging on the reverse side of each
bridge.
As part of the program, RCC Media will landscape the bridge abutment
areas and conduct weekly maintenance at each bridge, removing litter and
graffiti as necessary.
The program was presented to General Committee on
1)
i)
That the Town of
ii)
That the Town develop an agreement with CN/RCC media for an initial trial
period of 2 years on all eight
overpasses;
iii)
That Council approve the placement of paid community messaging on the
reverse side of each of these overpasses at no cost to the municipality; and
iv)
That Council approve an exemption to the Town’s Sign By-law for CN
overpass community messaging during the trial period.
2) That staff review and provide a
report at a future meeting of the General Committee.
OPTIONS/ DISCUSSION:
It is recommended that
During the trial period, RCC Media would offer corporate organizations
the opportunity to sponsor one or more messages to be mounted on the reverse
side of each overpass.
The sponsored signs are to conform to the following guidelines:
·
Sponsors
may select messages from a number of Town of
·
Sponsor-developed
community messages must be approved by the Town of
·
Sponsor-developed
community messages should be consistent with the style of the Town of
·
Sponsor
messages may include one corporate logo
An exemption to the Sign By-law (2002-294) per Attachment 4 is required
to permit messaging on the CN bridges during the trial period.
FINANCIAL CONSIDERATIONS AND TEMPLATE: (external link)
There is no charge for annual Town of
HUMAN RESOURCES CONSIDERATIONS
Not applicable
ALIGNMENT WITH STRATEGIC PRIORITIES:
Staff will
discuss with sponsors the potential for their messages to support one of
BUSINESS UNITS CONSULTED AND AFFECTED:
· Bylaws
· Operations
· Development Services
RECOMMENDED
BY: ________________________ ________________________
Director, Communications & Commissioner, Corporate Services
Community Relations
ATTACHMENTS:
1.
Proposed approach to Town of
2. Proposed approach to sponsored community messaging
3.
List of CN Bridge locations in
4. Bylaw amendment