
Report to: Development Services Committee Report Date: January 12, 2010
SUBJECT: RECOMMENDATION
REPORT
Renaming of Highway 7
Progress Update
PREPARED BY: Robert Tadmore, Senior Project Coordinator ext. 6810, GIS and Data
Management
RECOMMENDATION:
1) That the report entitled “Renaming of
Highway 7 Progress Update”, dated January 12, 2010, be received;
2) And that staff continue to provide
Development Services Committee with additional updates on the Region of York
process for renaming Highway 7, as further information becomes available;
3) And that Staff be authorized and
directed to do all things necessary to give effect to this resolution.
EXECUTIVE SUMMARY:
Not applicable.
PURPOSE:
The
Development Services Committee was last updated on the renaming of Highway 7 in
March 2008. The purpose of this report is to provide the Development Services
Committee with a further update based on subsequent meetings with Region of
York Staff regarding the status of the renaming process for Highway 7.
BACKGROUND:
In June of 2007 the Town formally requested the
Region to begin a renaming process for Highway 7 (a regional arterial road) to
a name more representative of the community context. It also requested that a
public consultation process with residents and businesses be included as part
of the process. The Region was further asked to consult with other
municipalities, and adjacent Regions and municipalities affected by a name
change. It was recommended that the Town rely on the Region to undertake the
public consultation process.
Regional Staff identified concerns regarding the
impact of a name change on residents and businesses, and about street name
continuity and addressing issues for other municipalities within and beyond
York Region. They hosted a meeting on November 14, 2007,
for staff from Markham,
Vaughan
and Richmond Hill
to discuss the renaming of Highway 7, public notification, public meeting
options and cost sharing for the public consultation process.
Regional Staff submitted a report to their February 6, 2008,
Transportation and Works Committee meeting that recommended Regional Council
support the proposed notification process and public consultation centres for
the renaming of Highway 7.
Markham Staff submitted a report to the March 18, 2008,
Development Services Committee meeting providing information from the February 6, 2008,
Region of York Transportation and Works Committee report.
OPTIONS/ DISCUSSION:
Since March 2008 Regional Staff have hired a
communications consulting firm (LURA) to help them derive a public consultation
process. Four meetings have been held between Regional and Local Municipal
staff. At the March
12, 2009 meeting it was noted that Markham and
Vaughan had formally requested a renaming of Highway 7. A communication plan
was proposed to include property owners, notifications through the media,
locations for consultations, information signage and timing. It was agreed that
Regional Staff would make the public consultation presentations with local
municipal staff present. Prior to any consultation dates being considered, Richmond Hill staff
would need to submit a report to their Council for approval of a name change.
At a May 5, 2009, meeting discussion
addressed the Region’s proposed process and timing of the public consultations.
The Region wanted to have consultations with residents, organizations and
property owners taking place at the beginning of June. Municipal Staff
considered this premature until they had a chance to inform their respective
Councils. They were also concerned the naming process was not taking advantage
of what could become a positive public relations/marketing campaign that would
seek public/business involvement. It was suggested that the public needs to
understand the vision of the future role Highway 7 would play under the
Provincial Growth Plan. The Region was to come up with a revised draft process
and take it to the Regional Transportation and Works Committee for approval.
The process would then be submitted for Municipal review and Council approval
in the Fall of 2009.
A
meeting on June 18, 2009, provided an update on
the direction received from senior management to provide Transportation
Services Committee and Regional Council with options for consultation and
noting the approach preferred by Regional Staff. This option involved holding
public consultation centres within each affected municipality along with a
web-based consultation process and outreach to the Highway 7 business and
residential communities. The cost of this process was estimated at
approximately $25,000.
Possible
additional costs resulting from the street name change to businesses will be
determined from the public consultation process. Costs resulting from
alterations to maps, documents and street signs will be determined by Regional
Staff once the name change is approved.
On
October 22, 2009, Regional Council
approved the recommended consultation option, which considers using the name
Avenue 7 in the renaming process. It was noted the name Avenue 7 has already
been advanced as the new name of Highway 7 and represents the future vision for
this road as a modern urban arterial. Maintaining the number “7” was viewed as
making the transition to the new name less problematic for the business and residential
communities. It also provides a substantive link to the historical context of
Highway 7.
Regional
Staff stated they will finalize their communications strategy in November and
obtain Council approval by December. In January 2010 they will implement their
outreach strategy using media, information cards and advertisements. The public
consultation centres and a web consultation page are scheduled for
January-February 2010. The advertisement for the Markham public consultation
session is scheduled to go out on January 4, 2010, indicating a
consultation date of January 19, 2010 to be held at Unionville High School.
In
February/March 2010 Regional Staff will review the results of the public input
and submit a report to the Transportation Services Committee with
recommendations. A subsequent report during the second quarter of 2010 will
provide the Transportation Services Committee and Regional Council with
feedback from the community.
Markham
Staff will provide a further report to the Development Services Committee when
the planned Regional reports are available.
FINANCIAL
CONSIDERATIONS AND TEMPLATE: (external link)
There are no direct financial implications for the Town at this
time.
HUMAN
RESOURCES CONSIDERATIONS
Not applicable.
ALIGNMENT WITH STRATEGIC PRIORITIES:
Not applicable.
BUSINESS UNITS CONSULTED
AND AFFECTED:
The Fire Department, Region of York and Ministry of
Transportation were consulted by Town Staff to confirm road ownership, street
name approvals and to obtain street name change procedural information.
RECOMMENDED BY:
________________________
________________________
Valerie
Shuttleworth, M.C.I.P. R.P.P. Jim Baird,
M.C.I.P. R.P.P.
Director of Planning & Urban Design Commissioner of
Development Services
ATTACHMENTS:
None.
File path:
Q:\Development\Planning\Teams\Geomatic\Admin\Reports\Renaming of Highway 7 Report 6.doc