MINUTES

JOINT INFORMATION TECHNOLOGY

SUB-COMMITTEE AND COMMUNICATIONS COMMITTEE

CANADA ROOM, MARKHAM CIVIC CENTRE

2010-02-03

MEETING NO. 1

 

 

Members

Mayor F. Scarpitti (10:30 a.m.)

Deputy Mayor J. Heath

Councillor A. Chiu

Councillor L. Kanapathi

 

Regrets:

Regional Councillor J. Jones

Regional Councillor G. Landon

 

Consultants:

Ms. Janice James, Perficient, Inc.

Mr. Ahmad Sheikh, Perficient, Inc.

 

Staff

A. Taylor, Commissioner, Corporate Services

N. Kenea, Chief Information Officer

D. Flaherty, Manager, Strategic Communications

T. Tecsa, Manager, Applications and GIS

S. Zersch, Client Advisor

J. Kee, Committee Clerk

 

 

 

The Joint Meeting of the Information Technology Sub-Committee and the Communications Committee convened at the hour of 10:15 a.m. with Councillor L. Kanapathi in the Chair. 

 

 

 

1.         WELCOME AND INTRODUCTIONS

 

The Chair welcomed all to the meeting, and Mr. Nasir Kenea, Chief Information Officer, introduced the consultants, Ms. Janice James and Mr. Ahmad Sheikh, of Perficient, Inc. and members of staff in attendance.

 

 

 

2.         JOINT PORTAL PROJECT PROGRESS OVERVIEW

 

The CIO advised that the purpose of the meeting was to provide a progress update on the Portal project, including: program roadmap; constituent portal scope (four (4) phases planned; Markham governance structure; and the Phase 1 project status.

 

 

 

 

 

3.         USER EXPERIENCE DESIGN PROCESS & DEMONSTRATION

 

Ms. Janice James, Perficient, Inc, delivered a presentation detailing the implementation of the user experience design process, and provided a demonstration which included the user-centered approach to design and development; stakeholder workshops; card sorting for information architecture; mood boards; 3 x 3 iterative prototyping and testing. 

 

Ms. James presented three (3) sample mood boards and advised that during the testing process, these would be assessed against the following core values:

·        A Leader

·        Authentic

·        Community

·        Diverse

·        Inclusive

·        Learning

·        Legacy

·        Professional

·        Sophisticated

·        Sustainable

·        Trust

·        Welcoming

·        Wellness

 

In response to a question regarding the process, the CIO explained that the User Experience Committee had been composed of twelve (12) staff (including some Directors) of the Town of Markham and the list of core values had been put forward by this group.  It was generally agreed that the values had been well covered; however, others could be added.

 

Some concern was expressed that the sample concepts and graphical mock-ups presented were not strong enough, and it was suggested that a strong branding, such as: “This Is My Markham”, or “Click with Markham” should be considered for the main page that people would remember and draw them in.  It was pointed out, however, that this is simply the “Town of Markham website”.

 

There was some further discussion, and it was suggested that the following additional core values should be included in the list:

-         quality (better than elsewhere)

-         involvement

-         ease of service

-         better than most

-         value for money

-         opportunity

-         compassion

 

 

 

-         social justice

-         peace

-         enthusiasm

 

Members raised and discussed the following matters:

-         The importance of Town of Markham visual branding;

-         Markham is “a premier municipality in the GTA”

-         Committee must be comfortable with the core values; no ranking applied at this time

-         The Markham Portal should be one of the strongest interfaces with the public

-         The Portal must not be confusing; it must be easy to use for all ages and demographic groups; should get people in and out fast; provide a positive user experience

-         A website provides a “catalogue”; a portal provides the ability to obtain “services” with complete interaction

-         Canadian spelling is a must

 

Ms. James advised that further information will be brought to Committee Members once the design is more interactive and additional usability testing has been carried out.

 

Some concern was expressed regarding the use of micro sites on the Town’s current website and the fact that some of them had a different look; i.e. Markham Library, Markham Theatre, Varley Art Gallery, Museum, Markham Centre, and Economic Development, and Small Business Enterprise Centre.  There was also some discussion that a lot of content is duplicated and this makes it more difficult to maintain, and in addition, users don’t know where to go to find the information they need.  A better search capability was suggested.  It was also suggested that the more the Town segments and has micro sites, the more confusing it is for the residents.

 

Members further discussed the importance of branding and the potential integration of the micro sites, however, it was noted that the branding of the micro-sites should not be totally destroyed.  The Town of Markham would be the master brand and the current micro-sites would be key sub-brands, and in this way they would not lose their identity.  It was suggested also that the Portal could facilitate the creation of dozens of small sites, such as: Environmental Land Acquisition Fund, the Environmental Sustainability Fund, etc.

 

Moved by Mayor F. Scarpitti

Seconded by Deputy Mayor J. Heath

 

That all of the micro-sites, including Markham Public Libraries, be integrated into www.markham.ca

CARRIED

 

In response to a query regarding the Portal’s ability to pinpoint where a resident lives within the Town and whether it could determine which Councillor represents them, staff advised that it can be included in the “personalization capability” feature planned to be included in Phase 2 or 3 of the project.

 

 

A Member noted that it was sometimes difficult, on the Town’s current website, to return to where the original search had begun after clicking through a number of items.  Ms. James explained that there is a navigation aid called “breadcrumbs” that gives users a way to keep track of their locations within the site, and that this feature is planned in the first phase.

 

Committee queried when the Portal will go live and staff advised that the proposed launch date for Phase 1 of  the Portal is July 20, 2010.  It is expected that the minutes of this meeting will be presented to General Committee on March 22, 2010, but that an additional joint meeting of the Information Technology Sub-Committee and the Communications Committee will be scheduled prior to March 22nd to discuss the Portal Project further.

 

Committee queried what services will be available on the launch date, and Members were advised that staff will be instituting a new look and feel of the existing website and a new navigational structure which will provide existing services, in addition to an automated ACR system; and Amanda permit query capability (non-authenticated), a new Council Document and Minutes repository and potentially social networking capabilities such as blogging.

 

Staff was requested to investigate the possibility of bringing forward the launch date to the third week in June, 2010.

 

 

 

4.         COLLABORATION TOOL FUNCTIONALITIES & DEMONSTRATION

 

Mr. Ahmad Sheikh, Perficient, Inc, delivered a presentation on the tools available to engage the public, and provided a brief demonstration of capabilities available through IBM Lotus Quickr.  Information was also provided regarding social networks, which include: profiles, communities, blogs, wikis, calendars, forums, and team collaboration, which would provide a central online location for the sharing of ideas through postings and comments.

 

Committee expressed some concern regarding the use of blogs, its potential for cynicism and slander, and the need for censorship.  It was suggested that corporate parameters would have to be established to address such concerns, but that such networking may be beneficial in the promotion of Town initiatives and the garnering of comments from the public.  Committee requested that examples of such parameters be provided from other organizations.

 

 

 

5.         PRODUCT BUILD REVIEW TIMELINES

 

Ms. Sherry Zersch, Client Advisor, reviewed the Portal Project’s proposed timelines, as follows:

March 9, 2010             - Outcome of User Experience by User Experience Committee

March 22, 2010           - Review of Outcome of User Experience by General Committee

April, May, June           - Demo/review of site by Council Members following addition of

                                                content and functionality

July 20, 2010               - “Go Live”

 

Staff advised that, as discussed earlier in the meeting, another meeting of the joint Committees will be scheduled after March 9th and before March 22nd, 2010 to review the Project further. 

 

Committee asked that staff make arrangements to update the two Members of the Information Technology Sub-Committee, Regional Councillor Gord Landon and Regional Councillor Jim Jones, who had been unable to attend the meeting this date, on all of the information presented today.  In addition, it was suggested that all Members of Council be updated on the status of the Portal Project and the core values, and following some discussion, staff was requested to provide Mayor Scarpitti with the complete list, which he would provide to the other Members of Council informally after the February 8th meeting of General Committee.

 

 

 

ADJOURNMENT

 

Moved by Councillor A. Chiu

Seconded by Deputy Mayor Heath

 

That the joint meeting of the Information Technology Sub-Committee and the Communications Committee be adjourned.  (12:25 p.m.)

CARRIED