FIFTH MEETING OF THE YEAR 2006 -

MARKHAM THEATRE ADVISORY BOARD

TOWN OF MARKHAM

 

Ontario Room, Markham Civic Centre

Monday, May 29th, 2006

 

MINUTES

 

 

ATTENDANCE:

 

Present

 

Evelyn Bailey, Chair

David Banfield

Alex Chiu

Neil Fernandez

Jim Jones

Leslie Johnstone

Jennifer Kah

George McKelvey

Mario Miranda

 

Regrets

 

Pat Kincaid

Genny Landis

Michael Landry

Barb Roth, Director, Recreation & Culture Services

Jim Sales, Commissioner of Community & Fire Services

Frank Scarpitti

David Scott, Programmer

Natalie Talsky

Gary Unitas

 

Staff

 

Bonnie Armstrong, Acting Theatre Manager

Debbie Watson, Theatre Administrative Clerk

Wendy Woof-Severn, Marketing & Sponsorship Co-ordinator

 

 

 

The meeting convened at the hour of 5:30 p.m. with Evelyn Bailey in the Chair.


 

1.1     Remarks from the Chair

 

          Evelyn Bailey welcomed everyone to the meeting.

 

1.2     APPROVAL OF THE MINUTES OF THE MARKHAM THEATRE FOR PER- FORMING ARTS ADVISORY BOARD MEETING HELD ON APRIL 24TH, 2006.

 

          It was noted that Jennifer Kah did not attend the meeting, and her name was deleted from the list of those present.

 

          RECOMMENDED:  THAT THE MINUTES OF THE MARKHAM THEATRE FOR PERFORMING ARTS advisory BOARD MEETING HELD ON APRIL 24TH, 2006, BE APPROVED AS REVISED.

 

1.3     June Events

 

          Bonnie Armstrong reported that June is the start of a very busy dance month.  Durham Dance will be using the theatre for five days, which is the longest run of any client.  There are three new rental clients during the month.

 

2.0     FINANCIAL REPORT

 

2.1     Financial Performance and Business Plan Tracking - Mario Miranda, Chair, Michael Landry, Pat Kincaid, David Banfield

 

(a)      April Month End

 

          Mario Miranda reported that the new financial reports continue to show improvements each month.  The professional shows far exceeded the budget due to the ticket revenue, resulting in a profit of $26,000.  The period to the end of April, however, shows an overall deficit of $18,880.  Commercial and education uses are all lower than expected, but com- munity uses are in a favourable position.  There is an overall year-to-date deficit of $130,000.

 

(b)      Comparative Statistics – April, 2006

 

          Mario Miranda noted that the number of days rented, the number of performances, and the number of tickets sold are all down from last year, resulting in lower combined theatre rental revenues.

 

          Bonnie Armstrong advised that a lot of rental clients are selling their own tickets rather than using the box office.


 

3.0     MANAGER’S REPORT

 

3.1     P.E.S. Sales Update

 

          Bonnie Armstrong advised that subscription ticket sales are still under way.  A second performance of “Women Fully Clothed” has been added.  On-line ticket sales will not start until August 14th, when single tickets go on sale.  The overall dollar value of tickets sold is down by $25,000 compared to last year.  Member donations are down significantly.  The reason for this is not yet known.

 

          Evelyn Bailey noted that while donations are down, fewer people have donated higher amounts.

 

3.2     Mayor’s Dinner for the Arts Update

 

          Bonnie Armstrong reported that the tentative amount for each cultural venue is $10,000, however, this is still to be confirmed.  Last year each received $8,000.  The revenue received by the theatre will be split between four professional shows.

 

3.3     Season Launch Update

 

          Bonnie Armstrong advised that there were 403 people at the first performance and 312 at the second.  These numbers are less than last year.  A lot of people who had responded did not show.

 

          Evelyn Bailey thanked David Banfield for his help during the evening.

 

4.0     UPCOMING TOPICS

 

5.0     SUB-COMMITTEE REPORTS

 

5.1     Fund Raising and Sponsorship Development – Neil Fernandez, Vice-Chair, Jim Jones, Jennifer Kah, Genny Landis, Natalie Talsky

 

          Wendy Woof-Severn advised that RBC has confirmed a $5,000 sponsorship, however, has not yet decided what to support.  Miller Thompson will be giving $2,500.  TACC will not be returning as a sponsor.  Others from last year are still pending.  Jennifer Kah is presently working with BMW.

 

          Neil Fernandez added that he was negotiating with CIBC regarding Justin Trudeau.  He has sent out an e-mail to Councillors asking for their help in obtaining sponsors.

 


 

5.2     Special Events

 

          (a)     Fundraising Gala – November 30, 2006 – John McDermott

 

                   Wendy Woof-Severn explained that, through Jennifer Kah, The Black- smith Bistro has agreed to do some of the food.  There will also be a desert sponsor.  It is hoped that T-D Bank will be a presenting sponsor.

 

                   She went on to say that there will be a silent auction so high-end items are needed.  There are also advertising opportunities available.  Jennifer Kah has agreed to look after decorating the rehearsal hall. 

 

          (b)     Co-production Fundraiser with Markham-Stouffville Hospital

 

                   Bonnie Armstrong explained that she had been approached to see if there was interest in doing another “Body & Soul” type of event with the Markham-Stouffville Hospital.  She advised them that they would have to obtain enough sponsors to cover expenses.  The tentative date is January 28, 2007.  Committee members will be needed for the event.

 

6.0     ACTION ITEMS

 

7.0     OTHER BUSINESS

 

7.1     Contest – Single Ticket Sales Kick-off

 

          Wendy Woof-Severn advised that single tickets will go on sale August 14th, which is a month earlier than normal.  In conjunction with this, an on-line auction is planned, in partnership with the Toronto Star, the prize being either Via Rail or air transportation within Canada.

 

7.2     Electronic Highway Sign

 

                             wondered when the sign on Highway 7 would be repaired.

 

          Bonnie Armstrong explained that there is no one currently able to fix it.

 

          Evelyn Bailey requested that quotes for repairs be brought to the next meeting.

 

8.0     DATE OF NEXT MEETING

 

Monday, June 26th, 2006, 5:30 p.m.

7 Daniel Court, Markham

 

9.0     ADJOURNMENT

 

There being no further business, the meeting adjourned at 6:10 p.m.